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Wednesday, July 8, 2015

Jorge's Thoughts: 3 Simple Ways to Get More Response from Your Emails

Email marketing should be a critical component of your 
overall marketing strategy. 

According to Salesforce/Marketing Cloud, 73% of marketers agree it's core to their business and 74% of them believe email produces marketing ROI.

But email marketing only works when you know how to make it work. How can your next campaign be more effective and get more response?

Check out these 3 simple tips:

1. Include clear, engaging subject lines. 

Newspapers provide us with headlines that not only share succinct details but that also seek to entice us to read further. Your email subject lines should provide that as well. Don't add to the noise and clutter of your prospects' and clients' inboxes; be specific and distinguish yourself.

2. Personalize your message.

I'd venture to guess that 95% of the emails I receive are not personalized beyond my name in the email address. Take the time to acknowledge your recipients, the businesses for which they work, the cities in which they live or even recent news about the cities.

For instance, when I get an email that uses my first name or that mentions RME360, it's likely to grab my attention. Referencing my city (Tampa) or recent sports news such the Tampa Bay Lightning's run at the Stanley Cup further increase that likelihood.

3. Be conversational.

Formal scripted emails are not likely to evoke response from prospects and clients. They simply appear as words on the screen. Your emails should jump off the screen, spark a connection with you targeted audience members and engage with them on relevant topics. It may be difficult to personalize an email blast to several prospects, but using a more informal and less sales-y tone will increase your chances that they read it and then respond to it.

My challenge to you:

Look at each of the emails you receive this week. Count how many of them get your attention in 2-3 seconds. Count how many of them you can tell are mass emails in 4-5 words. How can you use your impressions of those emails to impact your next email campaign?

Tweet me and let's chat about tips to improve email marketing:

By: Jorge Villar, President and Founder