Great marketers rely on accurate data to make smart marketing decisions
and unlock their relationships with clients.
It's critical to the success of our marketing to focus on what our clients want and what the the metrics show. In the real estate game, investors are taught to select properties to which the buyers will be drawn. The same goes for marketers. When it comes to strategy, product design and messaging, data guides me to what consumers want and what prompts their response.
Consider this: a Miami Subway franchise owner noticed his sales lagged on the weekends and spent several months testing different phrases and pricing models to change this. He finally come up with a catchy phrase that made sense to consumers and increased traffic: "Five Dollar Footlong." A movement was quickly born because this franchise owner was tuned in to his sales data. Those three words created attention, generated more sales and drove more visits; a look at this data prompted Subway to adopt the motto for a game-changing national advertising campaign.
Listen to the data. Pay attention to what makes your clients respond. Give them what they want, how they want it and when they want it. In turn, you're likely to get what you want.
Tweet me and let's chat about how to use data:
By: Jorge Villar, President and Founder