If you’re an effective marketer,
I bet you’ve been thinking about your upcoming digital marketing plan for 2015.
And with thoughts of new strategies and trends naturally comes thoughts of
tools. What are the latest tools? Which do my competitors have in their
toolkits? What changes do I need to make in how I use my tools?
Be it for blogging, content
curation, email automation or social media management, the list of available
tools can seem infinite and so can the desire to upgrade your current tools of
choice. It’s easy to fall under the spell of all things trendy, but what is
your foremost concern: using what’s trendy or using what helps you market most
effectively?
Check out these
3 simple ideas for your digital marketing toolkit and consider how they may be
able to help you market better:
1. Unbounce
Marketing
itself as a “code-free zone,” this digital marketing tool allows even the most
novice marketers to create well-designed landing pages without the help of
designers or IT. Unbounce is a simple tool that
provides you with drag and drop options among other design options so you can
create, publish and test your landing pages.
Savvy
marketers know that higher conversion rates come from landing pages, not
company websites. 96% of your website visitors are not ready to make a purchase. Messaging that is more targeted
and relevant to the visitor--messaging that you see on landing pages--drives the higher conversion rates. The more landing
pages you have, the more opportunities you'll have to generate leads and fill your sales funnel.
2.
Vsnap
“Vsnap makes
customers smile.” This line on Vsnap’s
homepage is
an honest summary of the tool’s premise. It seeks to establish or reinforce
face-to-face connections that are a critical part of business relationships. The tool allows
you to record 60 second video messages and send them to clients, prospects or
new social media followers via Twitter, LinkedIn or email. You can use a
webcam, an iPhone, an Android or a tablet to record your message, and the use
of this tool can increase close rates by 34%. In today’s
digital environment, brands must rely on more human, more authentic means of
communication if they want to truly connect and engage with their audiences. Remember
when you wanted to send a thank you card to a customer for a recent lunch
meeting, but you didn’t have any around the office? You could’ve sent a Vsnap. That
time you connected with a prospect on Twitter? A Vsnap could’ve solidified that
connection better than a simple tweet.
3.
Hearsay Social
It’s
hard not to hear about a company started by executives from Starbucks and Microsoft.
This social media management platform caters to corporate/local brands, clients
that have a national presence and local franchises. The web-based software
allows the two halves of each client to coordinate their social media posts and
presence: the corporate half can monitor local engagement, including detailed
analytics and posts that may step outside of corporate or industry guidelines, and
the local half has the ability to manage their own social media posts.
If you’re part of a brand that
relies heavily on local franchises and you’re looking for a digital marketing
tool that allows you to centralize your social media efforts, Hearsay Social
may be the newest addition to your toolkit.
By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360
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