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Friday, June 12, 2015

Engaging Advocates: 5 Tips to Earn Brand Advocate Online Support

Think managing online reviews isn’t worth your brand’s time? Think again.

      88% of consumers have read reviews to determine the quality of a local business. Prospects who are unfamiliar with your brand are likely to reach out to the digital space to find what your customers say about you.

      72% of consumers say that positive reviews make them trust a local business more. Do you have advocates who are praising your brand on social media and encouraging prospects to trust you? Check out these 5 tips to help you earn and engage with your advocates!

1.     Focus on managing customer expectations.
 According to the Gartner Group, 80% offuture profits will come from only 20% of your existing customers. These are relationships are at your fingertips and deserve to be fostered. What do you expect from brands you love? How do those brands interact with you and show their appreciation for your business? Every point of contact you and your team have with your customers should begin with those questions in mind. Exceed their expectations and give them an experience they will talk about online. 

2.     Be proactive. If there is a mistake made, be aware and don’t wait for your customer to complain. Offer your customer something that not only makes up for the mistake but also the inconvenience. This level of attention and service is what prompts customers to speak out for your brand. 

3.     Establish a customer rewards program. According to Forbes, a rewards program for your top brand advocates creates “and environment of exclusivity” and is appealing because your advocates want to be first in line to get a peek behind the curtain. Customers love to share reviews on rewards they've earned. 

4.     Offer helpful (and shareable) original content. Walk your customers’ journey with them and anticipate their questions and needs. Include links to infographics, videos or other types of compelling content that focuses on answering those questions and making their journey more convenient and easy to understand. Customers will share this content online and talk about how it helped them. 

5.     Turn employees into brand advocates. Recent research shows that employees have “10X more followers than corporate social accounts” and that a “12% increase in brand advocacy generally generates a 2X increase in revenue growth.” Harness the power of your employees’ voice and social sharing clout to give your brand an authentic voice and to achieve higher ROI.

What would you add to this list? Tell us below or tweet us!

By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360