Affluent Investors Use Social Media; You Should, Too!

Affluent investors are using social media to research financial decisions and to research how you can help them achieve their financial goals. 

Are your social media accounts up to par? If you're posting consistent content that addresses trending topics of interest to your target audience, you're on the right path. Check out this look at 3 crucial platforms to help you foster relationships with prospects and with clients!

LinkedIn:  

This platform is considered a gold star standard when it comes to professional networking. 

Identify companies you’d like to meet with and join LinkedIn groups to which their employees and decision makers belong. Develop a complete LinkedIn profile to make a powerful first digital impression, including a professional photograph and industry-focused keywords and skills. 



Twitter: 

Use this platform to quickly interact with your target audience and to contribute meaningful information to industry-focused dialogue. 

From offering updates on your company’s new products to using industry-relevant hashtags to engage in real-time dialogue, Twitter provides you with a digital opportunity to give your business a more human feel. 




Facebook: 

This platform provides you with a digital space to post videos and videos, yet another way to promote a more human feel to your business. 

You can also take advantage of posting offers as a way to distribute promotions and by promoting specific posts to a more targeted audience. By building an audience through posting such valuable information, you can easily facilitate digital introductions through multiple connections. 

Remember: 

• Monitor and respond to comments on your social media accounts. 
• Engage with others; don’t expect others to engage with you if you are not willing to do the same. 
• When followers comment, thank, answer and/or address them. 
• Don’t delete negative postings. Instead, address them immediately and deflect them with a response such as “I’m sorry you had a bad experience. Please call me so we can resolve this issue.” 

Which platform has had the greatest impact on your business? 

Tell us below or tweet us:

@RME360

             By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360

Your Brand Has A Story to Tell: The Value of Storytelling in Your Marketing

Happy Monday! 

We're kicking off a week of social media focus on the value and power of storytelling in your marketing with this infographic.

Your brand has a story to tell, but do you know the optimal times to do so on social media?













What would you add to this infographic? What tools do you use to post on social media? Tell us about your social media experience in the comments below!

How do you tell your brand's story? Tweet us about it:

@RME360

             By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360

Lead Generation Tips for Today's Marketing Landscape

According to findings in the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends survey, lead generation is second only to brand awareness as a major goal for content marketers in 2015. But what strategies should you use? What small tasks can you accomplish each day to earn more qualified leads?

Let’s take a look at 6 ideas that can help you begin your sales cycle. 

1.      Embrace social media.

This concept isn’t rocket science, but it does mean more than just creating a Facebook page. Embracing social media to generate leads means selecting channels that your target audience uses, creating and curating content daily that works for those channels and that is compelling and relevant to your audience, developing a reputation as a thought leader in your industry and talking with your followers, not just to them. While you won’t see an immediate train of quality leads pulling into your brand’s station, you will begin to connect with those interested in your services and begin to foster relationships.

2.      Send direct mail.

Yes, you read that correctly. Direct mail may have its detractors, but don’t count it out when it comes to your lead generation strategies. HubSpot notes that 18-34 year olds prefer direct mail and that it’s an effective lead generation investment when targeting hyper-local communities. Many marketers focus solely on email to generate leads, so direct mail has more of an opportunity to stand out. Work with professionals who understand how to create the right content and who can target the right audience for your brand.

3.      Hold contests on social media.

There are several ways to hold contests on each social media channel, but for the purpose of lead generation, focus on email-gated contests. Followers will need to enter their email addresses before they can successfully enter your contest, and you can also ask for a follow or a retweet in addition to their contact information. If your contests include the submission of videos or photos, you can collect user-generated content (UGC) as well.

4.      Test and use hashtags.

In 2015, using hashtags should be a no-brainer. What some marketers tend to overlook is the need to test hashtags. Having your brand be a part of the conversation on trending topics and participating in Twitter chats are good ways to be seen as a thought leader, but as you become seen as more of an expert, you also want to create your own content and your own hashtags. Ensuring those hashtags will stick means ensuring your message will amplify its reach. 

5.      Create original content for LinkedIn.

LinkedIn is giving its members access to its long-form blog publishing privileges as a way to create a stronger community of professional insights. These blogs can be great resources for lead generation and can be posted to your company’s LinkedIn page as you further establish yourself as an expert in the industry. Create content that is helpful and interesting to your target prospects. Include a specific call-to-action to subscribe to your company blog or YouTube page and to follow your company’s social media accounts. You can also include a CTA to sign up for a webinar or download a white paper, but be careful not to leave your prospects with the feeling that they are being sold to. 

6.      Revise your strategies as needed.

Your marketing strategies are living, breathing entities; as the behavior and needs of your prospects change, so should your marketing. Measure the results of each activity regularly and revise accordingly. There is nothing about your target audience that is set in stone, so how you interact with them and earn them as leads must evolve as needed.

By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360