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Wednesday, August 12, 2015

Affluent Investors Use Social Media; You Should, Too!

Affluent investors are using social media to research financial decisions and to research how you can help them achieve their financial goals. 

Are your social media accounts up to par? If you're posting consistent content that addresses trending topics of interest to your target audience, you're on the right path. Check out this look at 3 crucial platforms to help you foster relationships with prospects and with clients!


LinkedIn:  


This platform is considered a gold star standard when it comes to professional networking. 

Identify companies you’d like to meet with and join LinkedIn groups to which their employees and decision makers belong. Develop a complete LinkedIn profile to make a powerful first digital impression, including a professional photograph and industry-focused keywords and skills. 



Twitter: 


Use this platform to quickly interact with your target audience and to contribute meaningful information to industry-focused dialogue. 

From offering updates on your company’s new products to using industry-relevant hashtags to engage in real-time dialogue, Twitter provides you with a digital opportunity to give your business a more human feel. 




Facebook: 



This platform provides you with a digital space to post videos and videos, yet another way to promote a more human feel to your business. 

You can also take advantage of posting offers as a way to distribute promotions and by promoting specific posts to a more targeted audience. By building an audience through posting such valuable information, you can easily facilitate digital introductions through multiple connections. 

Remember: 


  • Monitor and respond to comments on your social media accounts. 
  • Engage with others; don’t expect others to engage with you if you are not willing to do the same. 
  • When followers comment, thank, answer and/or address them. 
  • Don’t delete negative postings. Instead, address them immediately and deflect them with a response such as “I’m sorry you had a bad experience. Please call me so we can resolve this issue.” 


Which platform has had the greatest impact on your business? 
Tell us below or tweet us:

@RME360

             By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360