The Evolution and Integration Of A Brand: The RME360 Story

Henry Ford once said, “Coming together is a beginning; keeping together is progress; working together is success.” When deciding how to market your brand, one thing about Ford’s words is especially relevant: using multiple, integrated approaches will help you come together with a variety of audiences; keep together as you establish your brand and credibility; and work together with satisfied clients as you broaden your customer base – i.e. generate leads.

Branding is a concept you may overlook; it’s not just a logo, a business card, or a brochure. It’s you. It’s your reputation, your presence, your message. In today’s social media intense marketplace, branding demands your attention. Providing consistent brand messaging and engaging with prospective and existing clients are undoubtedly core goals of any brand. In this day and age, the focus of marketing has shifted from a compartmentalized approach to an integrated approach, an approach that adds value and to your clients’ experience and that allows you more opportunities to capture their attention and acquire their business. RME360’s recent rebranding strategy and our new website use integrated marketing strategies. We wanted our site to prove we have evolved by putting into practice what we think our clients should do to build a brand and to increase traffic to their sites.

We are telling the story of our new brand through integrated advertising, content, analytics and data.  Our website is optimized for search engines and a hub of information and tools; it showcases our services and offerings, it provides tools for our marketing consultants, it provides educational tools for our clients and it is integrated with all of our social profiles. Our site went from being a static online brochure to a living, dynamic hub with smartphone accessibility that has a prominent online voice complete with multimedia, data, tags for search engines, keywords and smartphone. Our brand's story is told through a perfect integration of inbound and outbound marketing.

Integrated marketing focuses on reinforcing your overall marketing message with multiple synchronized methods that reach people who respond differently to various approaches. Using integrated marketing allows your unified message to serve customers both digitally (inbound marketing) and more traditionally (outbound marketing). Inbound marketing allows others to find you online (i.e. social media, search engines, etc…). By establishing a digital voice, RME360 is acquiring new clients and creating awareness of our brand evolution. Outbound marketing (seminar marketing, direct mail, radio/TV, etc…) allows you to educate your audience about what you offer. Through the use traditional marketing solutions, RME360 is telling people that we’ve rebranded, that we’ve evolved – and it’s working.

All financial firms should use an integrated approach to monitor the ROI through data and then constantly test and evolve. RME360 practices what we preach, and now that we've put our own best practices into play, we are an established brand with credibility, fresh content and easily found online.  Now we can share and teach others how to do the same.

Bob Wilgus is the Director of Corporate Communications and Social Community Manager for RME360. You can reach him at: bob.wilgus@rme360.com

Blog Editor's Note: This post was co-authored by, Susan Gail Taylor, our new marketing coordinator and copywriter. Watch for future posts on our blog!

New Brand, New Services, New Website

On Tuesday, March 11, 2014, RME officially became RME360!

Our new name and logo reflects our new strategy – providing full-circle marketing solutions for business professionals – both big and small. RME360 reflects how we bring businesses full-circle with: 180 degrees of data-driven marketing solutions and 180 degrees of industry knowledge.

The addition of 360 to our name symbolizes our evolution to a company focused on completing the cycle of a business model that recognizes and embraces the importance of being a technology and data-driven partner. The RME reinforces our legacy and continued commitment to provide clients with the best customer service and to bring them face-to-face with motivated and qualified prospects.

RME360 is committed to delivering marketing and lead generation solutions that have evolved with changing landscape of the financial services industry and technological advances.  In addition to our legacy of providing seminar, direct mail and appointment setting solutions, our digital marketing services include SEO strategies for enhancing search results on the web, digital advertising campaign development and management, email marketing campaigns, and mail-to-web solutions including talking mail and customized microsites, as well as detailed web tracking and analytics.

For nearly 20 years RME has been helping financial professionals create new business opportunities in their local markets. During that time, the company has collected research an analyzed its data of campaign effectiveness and has identified media platforms, marketing strategies and event logistics that have proven most effective in various markets across the country.

Past performance does impact future results. We have made major strides in aggregating 20-years of market data and identifying trends and market-based characteristics.  We are using this data in a way not ever seen in the financial services industry.  We know what restaurant draws the most attendees at a workshop in Denver, or what radio station has created the most leads for an advisor in Dallas.  All of our company offerings are rooted in this data-driven research. This data-driven research is now available to financial professionals and integrated into all marketing recommendations delivered by RME360 in-house consultants. 

With RME360, financial professionals have multi-channel, data-driven options available to build their presence and generate leads in their communities.  They can use any or all of our lead generation solutions and can tap into the expertise our in-house consultants to build a plan based on their specific needs and budget. 

Please take a minute to visit our new website (RME360.com) – especially our new corporate video (it’s the first rotator on the site or watch it now by clicking here).

Bob Wilgus is the Director of Corporate Communications and Social Community Manager for RME360.