RME360’s recent rebranding strategy and our new website use integrated marketing strategies. We wanted our site to prove we have evolved by putting into practice what we think our clients should do to build a brand and to increase traffic to their sites.
We are telling the story of our new brand through integrated advertising, content, analytics and data. Our website is optimized for search engines and a hub of information and tools; it showcases our services and offerings, it provides tools for our marketing consultants, it provides educational tools for our clients and it is integrated with all of our social profiles. Our site went from being a static online brochure to a living, dynamic hub with smartphone accessibility that has a prominent online voice complete with multimedia, data, tags for search engines, keywords and smartphone. Our brand's story is told through a perfect integration of inbound and outbound marketing.
All financial firms should use an integrated approach to monitor the ROI through data and then constantly test and evolve. RME360 practices what we preach, and now that we've put our own best practices into play, we are an established brand with credibility, fresh content and easily found online. Now we can share and teach others how to do the same.
Bob Wilgus is the Director of Corporate Communications and Social Community Manager for RME360. You can reach him at: firstname.lastname@example.org
Blog Editor's Note: This post was co-authored by, Susan Gail Taylor, our new marketing coordinator and copywriter. Watch for future posts on our blog!