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Thursday, October 30, 2014

3 Digital Marketing Tools for Your Brand's 2015 Toolkit

If you’re an effective marketer, I bet you’ve been thinking about your upcoming digital marketing plan for 2015. And with thoughts of new strategies and trends naturally comes thoughts of tools. What are the latest tools? Which do my competitors have in their toolkits? What changes do I need to make in how I use my tools?

Be it for blogging, content curation, email automation or social media management, the list of available tools can seem infinite and so can the desire to upgrade your current tools of choice. It’s easy to fall under the spell of all things trendy, but what is your foremost concern: using what’s trendy or using what helps you market most effectively?  

Check out these 3 simple ideas for your digital marketing toolkit and consider how they may be able to help you market better:

1.      Unbounce
Marketing itself as a “code-free zone,” this digital marketing tool allows even the most novice marketers to create well-designed landing pages without the help of designers or IT. Unbounce is a simple tool that provides you with drag and drop options among other design options so you can create, publish and test your landing pages. 
Savvy marketers know that higher conversion rates come from landing pages, not company websites. 96% of your website visitors are not ready to make a purchase. Messaging that is more targeted and relevant to the visitor--messaging that you see on landing pages--drives the higher conversion rates. The more landing pages you have, the more opportunities you'll have to generate leads and fill your sales funnel.

 2.      Vsnap

“Vsnap makes customers smile.” This line on Vsnap’s homepage is an honest summary of the tool’s premise. It seeks to establish or reinforce face-to-face connections that are a critical part of business relationships. The tool allows you to record 60 second video messages and send them to clients, prospects or new social media followers via Twitter, LinkedIn or email. You can use a webcam, an iPhone, an Android or a tablet to record your message, and the use of this tool can increase close rates by 34% In today’s digital environment, brands must rely on more human, more authentic means of communication if they want to truly connect and engage with their audiences. Remember when you wanted to send a thank you card to a customer for a recent lunch meeting, but you didn’t have any around the office? You could’ve sent a Vsnap. That time you connected with a prospect on Twitter? A Vsnap could’ve solidified that connection better than a simple tweet.  

3.      Hearsay Social

 It’s hard not to hear about a company started by executives from Starbucks and Microsoft. This social media management platform caters to corporate/local brands, clients that have a national presence and local franchises. The web-based software allows the two halves of each client to coordinate their social media posts and presence: the corporate half can monitor local engagement, including detailed analytics and posts that may step outside of corporate or industry guidelines, and the local half has the ability to manage their own social media posts.

If you’re part of a brand that relies heavily on local franchises and you’re looking for a digital marketing tool that allows you to centralize your social media efforts, Hearsay Social may be the newest addition to your toolkit. 

By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360