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Wednesday, October 30, 2013


I'm declaring November as "Pay It Forward Financial Planning Month." 

Select one prospect who doesn't meet your ideal client profile (ie: investable assets, 401(k), etc.) and help them plan for their retirement. If every financial advisor did this, nearly 300,000 individuals and family would have their first financial planning experience this year alone! That's called making a difference.

The "pay it forward" concept was popularized with the book Pay It Forward by Catherine Ryan Hyde, which was later made into a movie with the same title. Simply put, it's doing something for someone without expecting something in return - a random act of kindness.

Every time I talk with financial advisors looking to plan a lead generation campaign, they say something like, "I'm only looking for prospects who have (insert a large dollar amount here) who are ready to make a financial decision in the next 30-60 days." I get it, we all have to make a living. But imagine the impact on the public's perception of the financial planning profession if, just once a year, every financial planner helped ONE prospect - without regard to compensation!

We ARE a noble profession! This is one way to prove it!