tag:blogger.com,1999:blog-50787089928604813852024-03-05T07:26:06.960-08:00Pushing The EnvelopeA blog dedicated to marketing services, the modern office and organizations seeking insight on trends and best practices in a wide array of marketing concerns, tools, tactics and strategiesAnonymoushttp://www.blogger.com/profile/12869151115038294484noreply@blogger.comBlogger68125tag:blogger.com,1999:blog-5078708992860481385.post-62853373889850104142015-09-02T07:03:00.002-07:002015-09-02T10:19:04.336-07:00Jorge's Thoughts: Innovate Your Marketing with Direct Mail <div style="margin: 0px;">
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;">Of all the marketing vehicles, <b>direct mail marketing gives you the most opportunities </b>to specifically target your ideal prospect, to be innovative and to be more personal. </span></span><br />
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<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;">From new technology in printing to the delivery of fresh ideas in messaging to the ability of addressing your prospects in a creative and personalized manner, <b>direct mail allows you to drive response and drive engagement with your most ideal audience in a way that can powerfully impact your business. </b></span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><br />
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<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"><b><u>Here's how: </u></b></span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><br />
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<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"><b>1. Personalization: </b></span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;">Personalized mail stands out and gets attention. For your target audience to receive a direct mail piece from you shows that you have taken the time to deliver a customized message based on their potential needs. </span><br />
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<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;">Additionally, <a href="http://www.epsilon.com/a-brand-new-view/region/6-direct-mail-stats-that-cant-be-ignored/" target="_blank">73% of American consumers</a> said they prefer direct mail and 62% said they enjoy checking their mailbox. Give your target audience not only something to look forward to but also something that is personalized and will help you develop an initial impression. </span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtZrMO0QL_pK56ycuttOwsdbZhyrK2ZNvS69X2zxqKSmBfXP2zYABFfLHYnUAVjnEb2_8QeuM6rf7GuipcgV6mC5xWyx5ruItFyvdaGPZLQCDpQmQbkgdFXFookvTBKMt5s8yNJ3sOcVw/s1600/directmail-header264.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtZrMO0QL_pK56ycuttOwsdbZhyrK2ZNvS69X2zxqKSmBfXP2zYABFfLHYnUAVjnEb2_8QeuM6rf7GuipcgV6mC5xWyx5ruItFyvdaGPZLQCDpQmQbkgdFXFookvTBKMt5s8yNJ3sOcVw/s320/directmail-header264.jpg" width="320" /></a></div>
<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"><b>2. Packaging: </b></span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;"><a href="http://www.targetmarketingmag.com/post/direct-mail-know-response/" target="_blank">Direct mail response rates are higher</a> than all digital media. Before your prospects respond to your direct mail, they first have to open it. You've got a small window of time to make that happen: 5-7 seconds. Make sure you stand out in the mailbox with creative packaging. </span><br />
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<span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif;">Maximize response by using the latest print and imaging innovations to create the best looking and highest impact invitation in the mailbox. Take advantage of live stamping, handwritten fonts, full color graphics, odd size envelopes and other techniques that will help you avoid that dreaded look of junk mail. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><b>Pro tip:</b> Postcards are for coupons and local general advertisers. All important and personal mail comes in envelopes; just ask Hallmark!</span><span style="background-color: white;"> </span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><b>3. Digital components: </b></span><span style="background-color: white;"> </span><span style="background-color: white;">Digital vehicles on their own may not generate enough response to keep you interested. You are targeting that guarded 50+ age group who still like traditional media, so you will need to reach with a mix of personalized direct mail, TV , radio, social media and internet ads. That approach will cover more ground, expand your message and give you more reach - what we call “critical mass” in the marketing world. It’s a combination of all or some of these that gives you maximized exposure, more opportunities to generate a higher response and stand above your competitors.</span></span><br />
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<span style="color: #d78787; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 14.8500003814697px; line-height: 20.7900009155273px;"><a href="http://rme360.com/podcasts">I've created a series of podcasts</a></span></span><span style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 14.8500003814697px; line-height: 24px; text-align: justify;"> on this and other marketing tips to help you reach your target audiences. If you have suggestions for topics you'd like for me to cover via this type of content (or any type of content), </span><b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 14.8500003814697px; line-height: 24px; text-align: justify;">tweet me at <a href="https://twitter.com/JorgeVillarRME">@JorgeVillarRME</a>! </b><br />
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;"><a href="https://twitter.com/search?f=tweets&vertical=default&q=%23howdoyouinnovate&src=typd">#howdoyouinnovate</a></b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-30012183309655937892015-08-28T12:50:00.002-07:002015-08-28T12:52:07.130-07:003 Tips to Develop Connections through Digital Marketing <span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Earlier this week, our founder and president Jorge Villar <a href="http://www.rme360.blogspot.com/2015/08/jorges-thoughts-add-digital-marketing.html">shared his thoughts </a>on the value in adding digital marketing to your prospecting strategy, specifically in the boomer market. He noted that it is just as important for advisors to <b>understand how boomers respond to today's digital marketing</b> as it is to understand their <b>various - and diverse - financial concerns. </b></span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br />As you begin to connect with your target audience more effectively through digital means, here are some tips to follow up with Jorge's:<br /><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><br /></span><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Use data. </span></b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj23pDKkXuhvilMpLuF-c1snjM-5bRZJGUfP98Xu3Owk0-INDQxNMPmAsFIzjROxoHsJ4H_weZMB6jlFvSMm071VjQliNoYncq3cqdKwo68zFBbfNga0OXu9j5c11U72KDYicXgmztPv1E/s1600/social+media+interactions.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj23pDKkXuhvilMpLuF-c1snjM-5bRZJGUfP98Xu3Owk0-INDQxNMPmAsFIzjROxoHsJ4H_weZMB6jlFvSMm071VjQliNoYncq3cqdKwo68zFBbfNga0OXu9j5c11U72KDYicXgmztPv1E/s320/social+media+interactions.jpg" width="320" /></a></div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">The growing volume and range of information that come with data will help you make critical decisions about how to improve client engagement with social and web content, how to increase website and landing page visits, how to convert more sales and how you measure up with your competition. (</span><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Hint: </b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Monitoring your competitors on social media can provide you with data on how their content resonates with clients and prospects.) </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>Know your audience. </b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijmyQZN0J6T__YnYwI6byR4rEKxDuH3GCDYrx8dBaQpRnZaoDA4Q2ssDcj5zbdTMt7hs-kN5Pt6vozwH9t3PO-HPXswlNB-zEjR1CZJbzB_o0FHokXumvD_dZZkrOIbX_3ITdOpNGY5Ao/s1600/targeting_stock_336680.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijmyQZN0J6T__YnYwI6byR4rEKxDuH3GCDYrx8dBaQpRnZaoDA4Q2ssDcj5zbdTMt7hs-kN5Pt6vozwH9t3PO-HPXswlNB-zEjR1CZJbzB_o0FHokXumvD_dZZkrOIbX_3ITdOpNGY5Ao/s320/targeting_stock_336680.png" width="320" /></a></div>
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Clearly identify the audience you want to serve. The needs, problems, challenges and goals as well as how that audience uses digital avenues will shape your messaging. Having just one marketing message and hoping everyone hears it </span><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">doesn’t work, but diversifying your messaging and how it is delivered according your audience will allow you more opportunity to earn a greater ROI.</span><br />
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<b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Personalize your marketing.</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9imsVq06Jy9RT5qc9JlubyvgtFE8R6DHWiq7rMn64qIPjx6yADFAmkIvlaaAYBg4l_QmPmBCB6U9lflYr_BnDFHlezUzvtn6zvGedGX6-UkrJUB4RIDIFSWJWcMQcYBY4Xe8_YOePp5E/s1600/personalized.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9imsVq06Jy9RT5qc9JlubyvgtFE8R6DHWiq7rMn64qIPjx6yADFAmkIvlaaAYBg4l_QmPmBCB6U9lflYr_BnDFHlezUzvtn6zvGedGX6-UkrJUB4RIDIFSWJWcMQcYBY4Xe8_YOePp5E/s320/personalized.jpg" width="320" /></a></div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Communication across all digital avenues should be personalized and relevant to your target audience. You are competing for people’s time; yours is one of hundreds of messages that are being delivered every single day all day long via social media, websites, emails, landing pages, display ads, etc. Clients are likely to pay attention only to those that create impact and establish a personal connection.</span><br />
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<b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 14.8500003814697px; line-height: 32px; text-align: center;"> Which digital avenue has had the greatest impact on your brand?</b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>Tell us below or tweet us:</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360" style="color: #d78787; text-decoration: none;">@RME360</a></b></span></span></h2>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-67554716043481169272015-08-27T10:59:00.000-07:002015-08-27T10:59:50.031-07:00Jorge's Thoughts: Add Digital Marketing to Your Prospecting Efforts <div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><span style="background-color: white; color: #4e4242; font-family: myriad-pro, 'Helvetica Neue', Helvetica, Arial, sans-serif, sans-serif; font-size: large; line-height: 24.6079998016357px;"><a href="http://www.prb.org/Publications/Articles/2002/JustHowManyBabyBoomersAreThere.aspx"><b>77 million. </b></a></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><span style="background-color: white; color: #4e4242; font-family: myriad-pro, 'Helvetica Neue', Helvetica, Arial, sans-serif, sans-serif; font-size: 16.6399993896484px; line-height: 24.6079998016357px;"><a href="http://www.prb.org/Publications/Articles/2002/JustHowManyBabyBoomersAreThere.aspx"><b><br /></b></a></span>That's how many<b> baby boomers</b> reside in the United States today, a <b>powerful generation </b>that makes up a significant part of financial advisors' target audiences. </span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">While it is easy to lump boomers into one large category, it is crucial for today's advisors to realize that boomers have <b>diverse concerns and needs</b> and respond differently to various types of marketing. Just as crucial? For advisors to understand how boomers respond to <b>today's digital marketing strategies.</b></span></span></div>
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<b>1. Select the appropriate social media channels. </b></div>
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Not every social channel will be an effective avenue to market your brand to boomers. Consider the needs and concerns of the boomer audience that you want to target as well as how the sector(s) of your targeted audience use social channels. <a href="http://www.adweek.com/socialtimes/millennials-gen-x-baby-boomers-social-media/499110">For instance,</a> 70% of online boomers actively use their Facebook accounts, but only 39% of them actively use their Google+ accounts. </div>
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<b>2. Use visual content. </b></div>
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<span style="background-color: white; line-height: 24.6079998016357px;">There is no doubt that visual content grabs attention, but what does that mean for your digital marketing? By creating and distributing pictures and videos, your content will more than likely earn more interactions and drive more engagement, which can earn you more leads and more referrals. For instance, visual content on </span><a href="http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx" style="line-height: 24.6079998016357px;">Pinterest generates more referral traffic</a><span style="background-color: white; line-height: 24.6079998016357px;"> for businesses than Google+, YouTube and LinkedIn combined, and consumers who watch videos about a product are </span><a href="http://www.invodo.com/resources/statistics/" style="line-height: 24.6079998016357px;">85% more likely to make a purchase.</a><span style="background-color: white; line-height: 24.6079998016357px;"> </span></div>
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Social media channels and other digital marketing avenues can be effective ways to begin conversations with future clients, but an omnichannel experience can help you seal the deal. <a href="https://www.responsetap.com/us/blog/post/off-the-grid-consumers-vs-marketers-and-the-role-of-the-phone-during-the-customer-journey/">41% of those aged 55 and over </a>who are online prefer to talk to someone on the phone before making a purchase. Include your phone number - as well as other contact information such as as email address and social media links - on your digital marketing materials. Each point of contact should be able to provide prompt and clear answers about your target audience's needs and concerns. </div>
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<a href="https://soundcloud.com/rme360/adding-digital-into-your-prospecting">Adding digital marketing to your prospecting efforts</a> should be a critical part of your overall marketing strategy. <a href="http://rme360.com/podcasts">I've created a series of podcasts</a><span style="background-color: white; font-size: 14.8500003814697px; line-height: 24px; text-align: justify;"> on this and other marketing tips to help you reach your target audiences. If you have suggestions for topics you'd like for me to cover via this type of content (or any type of content), </span><b style="font-size: 14.8500003814697px; line-height: 24px; text-align: justify;">tweet me at <a href="https://twitter.com/JorgeVillarRME" style="color: #d78787; text-decoration: none;">@JorgeVillarRME</a>! </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;"><a href="https://twitter.com/search?q=%23finservdigital&src=typd">#finservdigital </a></b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com3tag:blogger.com,1999:blog-5078708992860481385.post-84916805949149787292015-08-21T13:52:00.000-07:002015-08-21T13:52:18.268-07:00Happy Senior Citizens Day: Why Seniors Attend Social Dinner Events <div class="separator" style="clear: both; text-align: center;">
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">As we salute seniors today for <b>Senior Citizens Day</b>, let's take a look at how financial advisors can help them enjoy their worry-free golden years with </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>financial freedom.</b> </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Social dinner events provide seniors <b>- a crucial part of your target audience - </b>with a level of comfort to talk to you about their financial goals and concerns. </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br />Hear Jorge Villar, our founder and president, share his insight on why <b>seniors respond to this important strategy in your marketing toolkit. </b></span></div>
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<b>For more on seminar marketing and much more, </b></div>
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<b>listen to Jorge's podcasts <a href="http://rme360.com/podcasts">here</a>. </b></div>
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<b>Want to hear about a specific marketing topic from Jorge? Tweet him! </b></div>
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<b><a href="https://twitter.com/JorgeVillarRME">@JorgeVillarRME</a></b></div>
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<br />Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-54410552615649743902015-08-20T12:56:00.000-07:002015-08-20T12:56:21.572-07:00Jorge's Thoughts: Content is Critical to Advisors' Marketing Strategies <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsbh3YozdeQ7IqsCUnbpfqtVGWVxOovNsTi-02FdQAPx-5ri9kYi4kZMKUF5VQWEN052c9a_5gn7S3WOKlAKM1Y6PbEGwiY-HKP0D7rdrtS6t4jLrSe06bFy9eQO-6aa8GKGDmW2_N6jQ/s1600/Traditional+vs+content+idea.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsbh3YozdeQ7IqsCUnbpfqtVGWVxOovNsTi-02FdQAPx-5ri9kYi4kZMKUF5VQWEN052c9a_5gn7S3WOKlAKM1Y6PbEGwiY-HKP0D7rdrtS6t4jLrSe06bFy9eQO-6aa8GKGDmW2_N6jQ/s400/Traditional+vs+content+idea.jpeg" width="400" /></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; text-align: justify;"><b>"<a href="http://blog.attachmedia.com/en/publicidad-tradicional-vs-marketing-de-contenido/">Content marketing entails </a>understanding exactly what your clients need to know in order to supply them with the most useful resources without seemingly wanting to sell them something." </b></span></span></div>
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<i>-Attach Media</i></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; text-align: justify;">As advisors, creating and distributing content can not only help to inform your target audience about their financial concerns but it can also help you build a strong reputation as a trusted expert. And if your target audience includes boomers - which it most likely does - you're in luck; <a href="http://www.inc.com/kelsey-libert/how-content-marketing-engagement-differs-by-generation.html">boomers spend more time </a>consuming content that any other generation. </span><span style="background-color: white; text-align: justify;"><br /></span><span style="background-color: white; text-align: justify;"><br /></span><span style="background-color: white;">So what types of content should you create? Think about what you find compelling, what prompts you to stop scrolling online and read further. </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><br /></span><span style="background-color: white;"><b><u>Infographics</u>: </b><a href="http://www.brafton.com/news/will-infographics-help-financial-services-firms-break-social-media">Brafton notes</a> that this type of content is critical for the financial services industry to consider, as it focuses on "</span><span style="background-color: white; line-height: 24px;">delivering valuable information to online audiences that love real-time information and interesting visuals." (See Attach Media's example above.) </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span><span style="background-color: white; line-height: 24px;"><b><u>Videos</u>:</b> <a href="http://www.weidert.com/whole_brain_marketing_blog/bid/191551/3-ways-financial-services-companies-can-use-video-to-increase-leads">The Weidert Group notes</a> that "the average person can retain 95% of video after 72 hours." </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span><b><u>Social media</u>:</b> <a href="http://www.cnbc.com/2015/03/02/want-more-clients-use-these-social-media-strategies.html">CNBC notes</a> that "a<span style="background-color: white; line-height: 24px;">n effective social media strategy can single-handedly create a following of thousands—and a flow of prospective clients—in just a short period of time." </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span><span style="background-color: white; line-height: 24px;"><b><u>Podcasts</u>:</b> <a href="http://www.business2community.com/podcasts/the-rising-popularity-of-podcasting-and-why-your-business-should-care-01295527">Business 2 Community notes</a> that "w</span><span style="background-color: white; line-height: 25.6000003814697px;">hile podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike." </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><a href="http://rme360.com/podcasts">I've created a series of podcasts</a> on seminar marketing and how to reach your prospects. If you have suggestions for topics you'd like for me to cover via this type of content (or any type of content), <b>tweet me at <a href="https://twitter.com/JorgeVillarRME">@JorgeVillarRME</a>! </b></span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;"><a href="https://twitter.com/search?q=%23finservcontent&src=typd">#finservcontent</a></b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-41826270953803199502015-08-12T12:23:00.001-07:002015-08-12T12:23:32.919-07:00Affluent Investors Use Social Media; You Should, Too!<div style="text-align: center;">
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-family: proxima-nova, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 26px;"><b><a href="http://www.investmentnews.com/article/20150810/BLOG09/150819991/advisers-should-embrace-the-digital-age-and-its-impact-on-financial">Affluent investors </a>are using <a href="http://blog.hubspot.com/marketing/financial-advisor-marketing-tips">social media</a> to research financial decisions and to research how you can help them achieve their financial goals. </b></span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-family: proxima-nova, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 26px;"><span style="background-color: white; font-family: proxima-nova, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 26px;">Are your social media accounts up to par? If you're posting consistent content that addresses trending topics of interest to your target audience, you're on the right path. </span>Check out this look at <b>3 crucial platforms</b> to help you <b>foster relationships with prospects and with clients!</b></span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Identify companies you’d like to meet with and join LinkedIn groups to which their employees and decision makers belong. </span><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Develop a complete LinkedIn profile to make a powerful first digital impression, including a professional photograph and industry-focused keywords and skills. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><b><a href="https://twitter.com/RME360">Twitter:</a> </b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPIBB3hIpruIw2X1Due4Qq9p44AYvT0-u14-gr-Z1Kv-LOxUUUg-sd6J1yqPiOKeT_O7laBwwWNNGUKfYymoICDHAcaWTD_Y47fT4_atYLSWCF9-lRHE-9-nnLJHOQ3lHXhqAt61f3Jo/s1600/twitter.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfPIBB3hIpruIw2X1Due4Qq9p44AYvT0-u14-gr-Z1Kv-LOxUUUg-sd6J1yqPiOKeT_O7laBwwWNNGUKfYymoICDHAcaWTD_Y47fT4_atYLSWCF9-lRHE-9-nnLJHOQ3lHXhqAt61f3Jo/s1600/twitter.jpg" /></a></div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Use this platform to quickly interact with your target audience and to contribute meaningful information to industry-focused dialogue. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">From offering updates on your company’s new products to using industry-relevant hashtags to engage in real-time dialogue, Twitter provides you with a digital opportunity to give your business a more human feel. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><a href="https://www.facebook.com/RME360"><b>Facebook: </b></a></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidM8BVB3CyL7qazBg5GbUom0oXhEc5ZT_rWjyz1GjJso5iq5PSsHYhhBdLhSkCVe26TF8bTrcMEgVuv6H-tr3Qq7xDYsRAGT17TNPLFI-Q_6rCsXhz_DHE2sHsBcbK-hPzhH2482icZIc/s1600/facebook.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidM8BVB3CyL7qazBg5GbUom0oXhEc5ZT_rWjyz1GjJso5iq5PSsHYhhBdLhSkCVe26TF8bTrcMEgVuv6H-tr3Qq7xDYsRAGT17TNPLFI-Q_6rCsXhz_DHE2sHsBcbK-hPzhH2482icZIc/s1600/facebook.jpg" /></a></div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">This platform provides you with a digital space to post videos and videos, yet another way to promote a more human feel to your business. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">You can also take advantage of posting offers as a way to distribute promotions and by promoting specific posts to a more targeted audience. By building an audience through posting such valuable information, you can easily facilitate digital introductions through multiple connections. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><u>Remember:</u></b> </span><br />
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<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Monitor and respond to comments on your social media accounts. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Engage with others; don’t expect others to engage with you if you are not willing to do the same. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">When followers comment, thank, answer and/or address them. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Don’t delete negative postings. Instead, address them immediately and deflect them with a response such as “I’m sorry you had a bad experience. Please call me so we can resolve this issue.” </span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>Which platform has had the greatest impact on your business? </b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>Tell us below or tweet us:</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360" style="color: #d78787; text-decoration: none;">@RME360</a></b></span></span></h2>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-78602298952788929992015-08-05T13:40:00.000-07:002015-08-05T13:40:16.217-07:003 Tips for Creating Targeted Video Content <div style="text-align: center;">
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;"><b>“You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.”</b></span></div>
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;"><b>-Gary Vaynerchuck, C</b></span></div>
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;"><b>EO of Vaynermedia and host of Ask Gary Vee</b></span></div>
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;">We all want to produce video content that earns a million hits, right? But if your videos don't go viral, are they less valuable, entertaining or informative? Absolutely not! </span></span><br />
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;"><b>They're likely more targeted. </b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjZSTYsa7ZAogL-yPYaMCFr-VmrzznnSvzSPlu6c51YxsMgs_l5XMOIMVJ1bcjjAWN89Ux-USswjcXW4EARanAmC86c5K4O-LDBEbuNRwEH_UrpaZkwDmixTTEdGERfXJQ-EZIxyJ_WHo/s1600/target.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjZSTYsa7ZAogL-yPYaMCFr-VmrzznnSvzSPlu6c51YxsMgs_l5XMOIMVJ1bcjjAWN89Ux-USswjcXW4EARanAmC86c5K4O-LDBEbuNRwEH_UrpaZkwDmixTTEdGERfXJQ-EZIxyJ_WHo/s400/target.png" width="400" /></a></div>
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;">Video content is undoubtedly the most powerful medium in your marketing toolbox. When done effectively, it prompts interaction, it puts a personality with a name, it adds a layer of dimension to your content marketing and it's likely more interesting and more compelling than written content. While the financial services industry is heavily regulated, there is most certainly flexibility in how advisors can - and should! - use video content to market to targeted audiences. </span><br />
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;"><b>Consider these stats: </b></span><br />
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<li><span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><a href="http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online" style="font-size: 19px; line-height: 25px;">64% of marketers</a><span style="font-size: 19px; line-height: 25px;"> expect that video content will dominate their overall marketing strategy. </span></span></li>
<li><span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><a href="http://www.business2community.com/marketing/the-most-important-marketing-stats-of-2015-so-far-01268262" style="font-size: 19px; line-height: 25px;">78% said video</a><span style="font-size: 19px; line-height: 25px;"> is the most leveraged medium of content. </span></span></li>
<li><span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><a href="http://www.cmo.com/articles/2014/2/25/Mind_Blowing_Stats_Financial_Services.html" style="font-size: 19px; line-height: 25px;">57% of financial brands</a><span style="font-size: 19px; line-height: 25px;"> want to increase their marketing investment in video. </span></span></li>
<li><span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><a href="http://econsultancy.com/us/blog/9098-does-the-size-of-branded-videos-matter" style="font-size: 19px; line-height: 25px;">57% of consumer internet traffic </a><span style="font-size: 19px; line-height: 25px;">will be from video content by the end of 2015.</span></span></li>
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;">So what should you show in your videos? What should your focus be? What content should you present? Here are some ideas to help you get started: </span></span><br />
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<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><b>1. Create a vlog to tell a story. </b></span></span><br />
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;">A vlog - or a video blog - is a cost-effective, effortless way to share who you are, to establish a personal connection and to build your reputation as a trusted local expert. Show your audience what matters to your brand, how you became an expert in your industry or how you've helped past clients. </span></span><br />
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><b>2. Use behind the scenes footage to show how your brand operates. </b></span></span><br />
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;">You have a team who collaborates with you, puts in long hours with you and helps you provide excellent service to your target audience. Use video content to show that to your prospects and clients. Don't give away your secret sauce, but do give your audience a sneak peek into your culture and what makes it, your products and your services unique. Think of this content as the bonus footage on a DVD. </span></span><br />
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="font-family: Georgia, Times New Roman, Times, serif;"><span style="background-color: white; font-size: 19px; line-height: 25px;"><b>3. Create a themed series to share knowledge. </b></span></span><br />
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 19px; line-height: 25px;">Share advice on topics that your target audience is concerned with. Present information in a concise, easy to follow and entertaining manner. Show your audience how your advice on these topics has helped clients by including testimonials from them or sharing their stories. </span><br />
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;"><br /></span></span>
<span style="background-color: white; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 19px; line-height: 25px;">For instance, our The Marketing Minute series focused on providing quick marketing tips to financial services professionals. Here's an example: </span></span><br />
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/l5Rs0-YEXTk/0.jpg" src="https://www.youtube.com/embed/l5Rs0-YEXTk?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>What would you add to this list? Tell us below or tweet us!</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360" style="color: #d78787; text-decoration: none;">@RME360</a></b></span></span></h2>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-9818483895149435132015-07-31T11:27:00.002-07:002015-08-12T11:58:43.597-07:00Digital Tips for an Integrated Approach to Hyper-Local Marketing <span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Simply getting your business’ name mentioned in a local magazine or renting local billboard space is not meaningful enough to generate buzz or connect
with your local market. As our founder and president Jorge Villar said <a href="http://www.rme360.blogspot.com/2015/07/jorges-thoughts-6-tips-to-becoming.html">earlier this week,</a> "hyper-local marketing demands that you use a more integrated approach to impress upon your ideal prospects that you are the trusted, go-to local expert." </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>Check out these tips for the digital portion for your integrated approach: </b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>Optimize your company website. </b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs7YgvIWBH09aTnu9ezhPVul70wOd8d9REniQuKvmiF85qum3tjKvf-Uc5TO6pGXYB73JsOXXy9aeV69GPgxc4QRifXNiHDesaT8kA0-8zbzZIyPWw2cyaGHULDU_ijkGwu1CzpzYmbwg/s1600/company+website.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: blue;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs7YgvIWBH09aTnu9ezhPVul70wOd8d9REniQuKvmiF85qum3tjKvf-Uc5TO6pGXYB73JsOXXy9aeV69GPgxc4QRifXNiHDesaT8kA0-8zbzZIyPWw2cyaGHULDU_ijkGwu1CzpzYmbwg/s400/company+website.png" width="400" /></span></a></div>
<span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif;">Many of your prospects rely on the Internet for their first impressions of your business. </span><a href="http://www.brafton.com/news/74-percent-of-consumers-use-google-search-60-own-gmail-accounts" style="font-family: Arial, Helvetica, sans-serif;">74% of consumers </a><span style="font-family: Arial, Helvetica, sans-serif;">use Google to search for a business before they respond to its marketing. In today’s highly digital
world of information sharing, it’s crucial for businesses to establish their credibility in the market and industry by
leveraging the power of an effective and informative company website. Without a website, </span><a href="http://techcrunch.com/2013/05/03/with-over-15m-sites-built-weebly-launches-new-planner-and-mobile-editor-brings-website-creation-service-to-android/" style="font-family: Arial, Helvetica, sans-serif;">56% of consumers</a><span style="font-family: Arial, Helvetica, sans-serif;"> say they
can’t trust your business. </span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Your prospects are looking to connect with you—and with your competition—to fulfill their investment needs, and
establishing and maintaining a company website is your first line of defense when it comes to outshining other advisors
in your market. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><br />
<span style="color: blue;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: blue;">Connect with your audience through online video. </span></b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrb58_ekAPzmYhzPxv5mVoWYu_j8G9BS2Mcmh9SYxFIG_xKYzcEIbh-NgRxhcogvif6pLEMyxf8RfJTgYRf07H8IshBSnJ1rkxDGpnAcjo4z6FVTd6hj483UA9i_cONLXXJZKWQVnJT6M/s1600/youtube+channel.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: blue;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrb58_ekAPzmYhzPxv5mVoWYu_j8G9BS2Mcmh9SYxFIG_xKYzcEIbh-NgRxhcogvif6pLEMyxf8RfJTgYRf07H8IshBSnJ1rkxDGpnAcjo4z6FVTd6hj483UA9i_cONLXXJZKWQVnJT6M/s400/youtube+channel.png" width="400" /></span></a></div>
<span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif;">If you really want to boost your credibility and super-charge your marketing, use online videos. Why? </span><a href="http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx" style="font-family: Arial, Helvetica, sans-serif;">The answer is inthe numbers:</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>1.) </b>74% of all internet traffic in 2017 will be video. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>2.) </b>52% of marketing professionals worldwide name video as the type of content with the best ROI. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>3.) </b>65% of video viewers watch more than ¾ of a video. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>4.) </b>Video in email can boost open rates by 20% and increase click-through rates 2-3X. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>5.)</b> 72.1 million smartphone users watched video on their devices at least monthly in 2013, and this is projected to rise to
86.8 million by the end of 2014. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">The ideal duration of an online video (with
the exception of your company brand video) is just 90 seconds. Online videos need to be clean, crisp and direct not
verbose. Include a clear call to action, your company's phone number, website address and an
email address. </span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><b>Tip:</b> Choose an email address with someone's name so your target audience feels more confident their message will be seen and addressed in a timely manner. </span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Once your video is produced, get it out on the web. What good is having a great online video if no
one sees it? It’s worth your time and money to work with a social media specialist to ensure your video content will be
seen and drive traffic and response.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>What would you add to this list? Tell us below or tweet us!</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@rme360</a></b></span></span></h2>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-34119990745240818172015-07-29T11:45:00.000-07:002015-07-31T11:32:11.438-07:00Jorge's Thoughts: 6 Tips to Becoming a Trusted Local Expert <div class="MsoNormal" style="margin: 6pt 0in;">
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Hyper-local marketing demands that you use a more integrated approach to impress upon your ideal prospects that <b>you are the trusted, go-to local expert.</b> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlan5eGhCXXOjEYS0iKcuPeyIVt15cw4eWrHfsFobpMQK3FZnAhkQvF_ddqAf2_ArZLwVTqw8w8OzOnR-n1CtHHM72e8SuCGhB8q_r7u6yqwvSGa9nI1VSjE37pflA8srtK3Gjvgx7OPE/s1600/hyperlocal.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlan5eGhCXXOjEYS0iKcuPeyIVt15cw4eWrHfsFobpMQK3FZnAhkQvF_ddqAf2_ArZLwVTqw8w8OzOnR-n1CtHHM72e8SuCGhB8q_r7u6yqwvSGa9nI1VSjE37pflA8srtK3Gjvgx7OPE/s400/hyperlocal.jpg" width="400" /></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">It’s important for your company to have a plan that continually places your products and services at the forefront of your local market using a variety of channels that will provide you with several opportunities to deliver a compelling message, your benefits and your value proposition. The company that creates that top of mind awareness with consumers is the one that wins their business in the end.<b><i> </i></b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><i>Here are a few ways to do just that: </i></b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b><br /><b>1: Know your ideal target client.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3WXSeAWx1ay1DySiwKtQF_qgSRoMCXUYdW_JaOrb4sYqW6V189SqlmtQrx-YavwnAXeRgWVbZrOs31aqEtWj5rqI7x3dG9WpT13PH6P4vEwetsKZ44wXMfX9-Bz-5IGVFWaxTC81ZBY4/s1600/linkedin-custom-audience.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3WXSeAWx1ay1DySiwKtQF_qgSRoMCXUYdW_JaOrb4sYqW6V189SqlmtQrx-YavwnAXeRgWVbZrOs31aqEtWj5rqI7x3dG9WpT13PH6P4vEwetsKZ44wXMfX9-Bz-5IGVFWaxTC81ZBY4/s320/linkedin-custom-audience.jpg" width="320" /></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Believe it or not, this is actually a challenge for many financial advisors. There’s a difference between what you </span><i style="color: blue; font-family: Arial, Helvetica, sans-serif;">want</i><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> in a potential client and the clients that </span><i style="color: blue; font-family: Arial, Helvetica, sans-serif;">actually</i><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> drive your revenue. To accomplish this, conduct an audit of your last 20 </span><i style="color: blue; font-family: Arial, Helvetica, sans-serif;">new</i><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> clients. This audit could include the following data points:</span></div>
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<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Source</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">: Where did this client come from? (e.g. referral, seminar, etc.)</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Address</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">: This will indicate if there’s a cluster of clients in a specific area in your geographic market.</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Age</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">: This will indicate a key demographic for future prospecting.</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Admitted assets:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> How much money do they have to invest?</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Assets secured:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> How much of the available assets are you able to use for their financial plan?</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Services provided:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> Retirement income, estate planning, etc.</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Products sold:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> Mutual funds, life insurance, long-term care, etc.</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Date of first contact:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> When did you first hear from this client?</span></li>
<li><b style="color: blue; font-family: Arial, Helvetica, sans-serif;">Date of closed sale:</b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> When did you receive payment/s for products and services delivered? Knowing the number of weeks from first contact to close will give you a clear idea on how frequently you need to prospect.</span></li>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>2: Know your competition.</b></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b>Though you would like for your customers to overlook your competition, it’s crucial for advisors to be well-versed in who your competition is, what they offer, what makes them stand out and why prospects respond to them. This information can help you make important marketing decisions as well as help you hone in on what the competition offers and how they differentiate themselves. </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>3: Understand your prospects’ needs.</b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b>Selling a product or service to prospects begins with assessing their needs and understanding how you can help. This is more than knowing who your clients are as advised in step one; this is more about identifying with your prospects’ short-term and long-term concerns so that you can exceed their expectations, thereby building your brand and outshining your competition. </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>4: Use the proven social dinner event approach, not the outdated lectures, workshops and lunch seminars.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-8AInPU6g8hrDQ9li512jwpt2VtqX32WCgiZHq72_DoNhb0oxtOHzMaz_Xhm-n-P2UqKRtIPM6y9FbTS1P5OqFvr1f3dhgEXx3FBY3nA6sRgiUMkRq1qnHzk8cOeKOwI0qKSfsFRkAgo/s1600/seminar-marketing-in-progress.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-8AInPU6g8hrDQ9li512jwpt2VtqX32WCgiZHq72_DoNhb0oxtOHzMaz_Xhm-n-P2UqKRtIPM6y9FbTS1P5OqFvr1f3dhgEXx3FBY3nA6sRgiUMkRq1qnHzk8cOeKOwI0qKSfsFRkAgo/s320/seminar-marketing-in-progress.jpg" width="320" /></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">It is an incontestable fact that dinner/evening seminars at better restaurants - when compared to all other forms of advertising and if done correctly - <b>generate the most consistent flow of qualified and motivated prospects and the best ROI.</b> In fact, <a href="http://www.v2fm.com/pdf/Seminar%20ROI.pdf">a recent survey of top dinner seminar producers </a>shows an average ROI of more than 300%. </span><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">If you think that sounds too good to be true, do the math. If you invest $10,000 in a seminar marketing campaign that generates 40 buying units and you close only 10% of those prospects (assuming an average commission of just $7,500), <b>you’ll have an ROI of 300%.</b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b><b>5: Use local magazines and publications. </b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><br /></b> Simply getting your business’ name mentioned in a local magazine is not meaningful enough to generate buzz or connect with your local market. Local magazine advertising offers many benefits that make investment on your part worthwhile. <a href="http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/" target="_blank">According to Forbes</a>, many businesses rely upon online advertising, so “the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.” </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>6. Establish an online voice with social media.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiatu1U7orz84g-YT49hBKvsJvRstsuYWWfMkmvODGkPZ3lYcyMQkqD4t3NDUVlRVOIwc5BkSPMn4jTSHtyT2HmbYaIS2F9xDRKPZDPpAuIts2xiiB2hyphenhyphenEuIcFMVS_iMK8CttQnXyanEh4/s1600/Social-media-Voice-250.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiatu1U7orz84g-YT49hBKvsJvRstsuYWWfMkmvODGkPZ3lYcyMQkqD4t3NDUVlRVOIwc5BkSPMn4jTSHtyT2HmbYaIS2F9xDRKPZDPpAuIts2xiiB2hyphenhyphenEuIcFMVS_iMK8CttQnXyanEh4/s320/Social-media-Voice-250.png" width="320" /></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Social media is a great way to grow your brand, attract prospects and create a digital voice, but <b>tackling your social media presence by creating accounts that you randomly use will do more harm than good. </b>Create a calendar to schedule your postings. If you already have a social media presence, ask a marketing professional to conduct an audit on your profiles and identify areas that need improvement. If you don’t have a strong social media presence, ask a marketing professional skilled in digital strategies to develop strategies and content and to post on your behalf if needed. Ask her/him to collaborate with you on marketing goals and to compare your social media presence with your competitors’. Also, follow these best practices:</span></div>
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<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Remain current with topics of interest. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Stay relevant and consistent…deliver a solid message with benefits. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Be engaging by offering value. </span></li>
<li><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Monitor and respond to online conversations. </span></li>
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<b>Tweet me and let's chat about hyper-local marketing:</b></div>
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#hyperlocaldata</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-11060892135689323362015-07-23T06:28:00.002-07:002015-07-31T11:32:25.001-07:003 Tips for Fostering Connections to Your Target Audience Using Data <div style="text-align: center;">
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<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 21px;"><span style="color: blue;">So you want to connect more effectively with your target audience? Great! </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 21px;">And to do so you want to create more content? Wonderful! </span></span></div>
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<b>But is that goal supported by data? </b></div>
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Content marketing is a tough game; ever-evolving, it requires marketers to always be one step ahead in order to foster a strong connection with their target audiences.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxvM8beASJnYytBizuJJWKttv6UhmhKNfc8SEYM_TGQfcDnImQ8vHbKiCzookzDuYwmo7vbQGPdrC_T5jI28MEz1vWdvtIUA5SWq8ZDJn9C1E_XxQcLRMEhK_FLaNtTcqxKMQrW0Abqq4/s1600/crowd.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="158" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxvM8beASJnYytBizuJJWKttv6UhmhKNfc8SEYM_TGQfcDnImQ8vHbKiCzookzDuYwmo7vbQGPdrC_T5jI28MEz1vWdvtIUA5SWq8ZDJn9C1E_XxQcLRMEhK_FLaNtTcqxKMQrW0Abqq4/s400/crowd.png" width="400" /></a></div>
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What do you know about your prospects and your customers that will guide your content strategy? To decide what value you bring to your messaging, you must first understand who your audience members are and what they value.<br />
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<b>Here are some ways you can rely on data to foster that connection through content: </b></div>
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<b>1. Social media insights: </b></div>
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<span style="background-color: white; line-height: 21px;">At the very least, you have a Twitter page, a Facebook page and a LinkedIn page, right? Each of those platforms offer analytics and insights on the demographics of your audience, what types of content your followers interacted with the most and how many impressions and clicks your content earned, among other things. Put these built-in analytics to good use to help you determine such things as what messaging your followers most enjoy, what time they are most likely to interact with it and what types of content earn you the most new followers. </span></div>
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<b style="line-height: 21px;">2. Client personas: </b></div>
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<span style="background-color: white; line-height: 21px;">When we want to better understand our audience, we naturally think of its members in terms of demographics. Age, zip code, income and net worth are common data points that advisors should consider when planning content. But a client persona goes beyond demographics; it includes the concerns, needs, values, challenges, frustrations and content consumption pattern, among other things. By determining the personas of your clients (and your prospects!), you can </span><span style="background-color: white; line-height: 21px;">strategically develop content that will earn their attention. </span></div>
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<b>3. Brand reputation and loyalty: </b></div>
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<span style="background-color: white; line-height: 21px;">Every brand strives to earn advocates, especially those who are active on social media. Those advocates build brands' reputations; those who actively share complaints devastate them. Today's marketers not only have access to data from both sides of the fence but they also have the ability to use it in their favor and to track it. Use such comments in your favor by interacting with the good, the bad and the ugly. For instance:</span></div>
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<span style="background-color: white; line-height: 21px;"><b>A.</b> Retweet, thank and interact with those who share a positive word about you</span></div>
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<span style="background-color: white; line-height: 21px;"><b>B.</b> Resolve problems for those who share a negative word (in a timely and personalized manner of course)</span></div>
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<span style="background-color: white; line-height: 21px;"><b>C.</b> Go the extra mile (or miles when the case calls for it) to not only resolve problems brought to your attention but also to retain the client who shared the experience</span></div>
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<span style="background-color: white; line-height: 21px;">Social media monitoring and analytics tools can help you keep track of online comments and reviews as can dedicating time each day toward social media interaction. In the world of brand building, timeliness and consistency in communication are key. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>Have something to add to this list? Tell us below or tweet us!</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@rme360</a></b></span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-25346877185667754822015-07-22T07:08:00.000-07:002015-07-31T11:32:55.099-07:00Jorge's Thoughts: How to Build Connections through Data <span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;">We volunteer a lot of information about ourselves to the digital world, and marketers know that. Good marketers make effective and appropriate use of data that will allow them to:</span></span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;"><br /></span><b><span style="line-height: 21px;">1) create messaging for products, services and solutions to target interested audiences</span></b></span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 21px;"><br /></span><span style="line-height: 21px;">2) begin building relationships with prospects and clients </span></b></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;"><br /></span><span style="line-height: 21px;">With the vast array of marketing that arrives in the inboxes and mailboxes of our target audiences, it's crucial to the success of our campaigns to break through the noise. How do we do that? </span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;"><b>Build your connection based on data. </b></span></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;"><b><u>For prospects: </u></b></span></span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21px;"><b><u><br /></u></b></span><b>1.</b> Use critical data points when prospecting. These include age, income, zip codes, IPA and net worth. This is the core set of information you need to ensure you market to those who will be best served by you. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>2.</b> Obtain data on an audience 15-25 miles within your office. Those within this range are more likely to attend your seminars and visit your office. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>3.</b> Identify 7,000-15,000 households that meet your criteria for a target audience. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>4.</b> Use your selected data points to craft your message. Your messaging should speak directly and effectively to the audience profiled by the data. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>5.</b> Stay top of mind. This requires you to send messages frequently and over a long period of time. Develop a strategy that includes messages delivered in a variety of ways for the next 8-10 months. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>Remember: </b>Competition can be fierce. You may have 300-500 advisors within the 15-25 miles who market to audiences similar to yours. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b><u>For clients: </u></b></span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b><u><br /></u></b>1. Dig deep within your data on existing clients. In building relationships with your clients, you learn more about them. Use that data when crafting your messaging. This includes data points such as hobbies, habits and affiliations. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br />2. Create personal and individualized messages that do more than sell your products and solutions. Acknowledge your clients' birthdays or ask them about their children's softball teams. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br />3. Use social media to complement data you've obtained from lists, but use data gathered there responsibly. Craft messages based on social media information in a respectful tone and with content that provides value to your clients. </span><br />
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /><b>Remember:</b> Clients often rely on emotions when making decision. Establish a solid emotional connection with them as you build your relationship. </span><br />
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<b>Tweet me and let's chat about using data to connect with your target audience:</b></div>
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#connectdata</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-78349009730968752512015-07-16T12:07:00.000-07:002015-07-31T11:33:01.782-07:00Jorge's Thoughts: Great Marketers Use Smart Data <div style="background-color: white; color: #212121; font-family: wf_segoe-ui_normal, 'Segoe UI', 'Segoe WP', Tahoma, Arial, sans-serif; font-size: 15px; margin: 0px;">
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><b>Great marketers rely on accurate data to make smart marketing decisions </b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><b>and unlock their relationships with clients. </b></span></span></div>
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<span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif;">It's critical to the success of our marketing to focus on what our clients want and what the the metrics show.</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">In the real estate game, investors are taught to select properties to which the buyers will be drawn. The same goes for marketers. </span><span style="font-family: Arial, Helvetica, sans-serif;">When it comes to strategy, product design and messaging, data guides me to what consumers want and what prompts their response. </span></span><br />
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<span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif;">Consider this: <a href="http://www.bloomberg.com/bw/magazine/content/09_46/b4155058815908.htm">a Miami Subway franchise owner noticed his sales lagged </a>on the weekends and spent several months testing different phrases and pricing models to change this. He finally come up with a catchy phrase that made sense to consumers and increased traffic: "Five Dollar Footlong." A movement was quickly born because this franchise owner was tuned in to his sales data. Those three words created attention, generated more sales and drove more visits; a look at this data</span><span style="font-family: Arial, Helvetica, sans-serif;"> prompted Subway to adopt the motto for a game-changing national advertising campaign. </span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">Listen to the data. Pay attention to what makes your clients respond. Give them what they want, how they want it and when they want it. In turn, you're likely to get what you want. </span></span><br />
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<b>Tweet me and let's chat about how to use data:</b></div>
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#smartdata</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-84663927487398265912015-07-09T13:02:00.001-07:002015-07-31T11:33:13.282-07:005 Tips to Optimize Your Next Email Campaign <div style="text-align: center;">
<b>Our inboxes may be full of offers and news, but email marketing is still serving its purpose.</b></div>
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A recent survey notes that <a href="https://secure.sfdcstatic.com/assets/pdf/datasheets/mc_2015stateofmarketing.pdf">68% of marketers believe</a> email marketing is a very effective strategy, one of the highest among social media advertising and social media listening. Those marketers must be on to something: the Direct Marketing Association notes that email marketing has an <a href="http://blog.hubspot.com/marketing/email-marketing-stats-list">ROI of 4300%. </a><br />
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Earlier this week, our founder and president Jorge Villar <a href="http://www.rme360.blogspot.com/2015/07/jorges-thoughts-3-simple-ways-to-get.html">shared 3 practical tips</a> to increase response on your next email campaign. To piggy back off his post, we've decided to continue his list with 5 more strategies you can put in place <b>TODAY</b>.<br />
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<b>1. Edit. </b><br />
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While this seems like a no-brainer, I bet you can look in your inbox right now and find several reasons that it needs to be restated. Have someone who isn't working directly with the campaign read over the subject line as well as the message. It's easy to grow so attached to our ideas and our work that we overlook typos, misspellings and improper punctuation. A fresh set of eyes can help you zero in on areas to be improved.<br />
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<b>2. Include video content. </b><br />
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There's no doubt that consumers love to <a href="http://www.emarketer.com/Article.aspx?R=1009676">watch and engage with videos</a>. Long form and short form videos alike, consumers enjoy an interactive experience with content that is entertaining, informative and shareable. Effective marketers know this and use it to their advantage. Recent research shows that when a video is used in an email, the <a href="http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/">CTR increases by 200%-300%</a>.<br />
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<b>3. Make your landing page one click away. </b><br />
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Consumers engage with content that is not only entertaining but that is also conveniently accessible. Two clicks to reach a landing page and/or watch a video may take too much time and effort, especially depending on internet connection and considering your audience's busy schedule.<br />
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<b>4. Use one CTA per email campaign. </b><br />
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You may want your target audience to call you, email you, download a white paper, visit your website and follow you on social media, but your email campaign needs to focus on only one of those at a time. This will help you hone your message as well, providing prospects and clients with a clear idea of what you're offering as well as how they can follow up with you.<br />
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<b>5. Send your email at the right time. </b><br />
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Scott Stratten, marketing expert and president of UnMarketing, has a <a href="http://www.unmarketing.com/2013/01/21/the-best-time-to-never-send-email/">great quote on this concept</a>: "The best time to never send email is when someone else told you to. Do your homework. The only important data out there is what your own list does." You have analytics on your target audience; use that data to determine the right time for your brand to send emails and to optimize your campaigns.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>What would you add to this list? Tell us below or tweet us!</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@rme360</a></b></span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-27271812028980842462015-07-08T11:26:00.000-07:002015-07-31T11:33:25.120-07:00Jorge's Thoughts: 3 Simple Ways to Get More Response from Your Emails <div style="text-align: center;">
<b>Email marketing should be a critical component of your </b></div>
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<b>overall marketing strategy. </b></div>
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<a href="http://www.pardot.com/blog/the-2015-email-marketing-landscape/">According to Salesforce/Marketing Cloud,</a> 73% of marketers agree it's core to their business and 74% of them believe email produces marketing ROI.<br />
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But email marketing only works when you know how to <b>make it work.</b> How can your next campaign be more effective and get more response?<br />
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<b>Check out these 3 simple tips:</b><br />
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<b>1. Include clear, engaging subject lines. </b><br />
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Newspapers provide us with headlines that not only share succinct details but that also seek to entice us to read further. Your email subject lines should provide that as well. Don't add to the noise and clutter of your prospects' and clients' inboxes; be specific and distinguish yourself.<br />
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<b>2. Personalize your message.</b><br />
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I'd venture to guess that 95% of the emails I receive are not personalized beyond my name in the email address. Take the time to acknowledge your recipients, the businesses for which they work, the cities in which they live or even recent news about the cities.<br />
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For instance, when I get an email that uses my first name or that mentions RME360, it's likely to grab my attention. Referencing my city (Tampa) or recent sports news such the Tampa Bay Lightning's run at the Stanley Cup further increase that likelihood.<br />
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<b>3. Be conversational.</b><br />
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Formal scripted emails are not likely to evoke response from prospects and clients. They simply appear as words on the screen. Your emails should jump off the screen, spark a connection with you targeted audience members and engage with them on relevant topics. It may be difficult to personalize an email blast to several prospects, but using a more informal and less sales-y tone will increase your chances that they read it and then respond to it.<br />
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<b>My challenge to you:</b></div>
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Look at each of the emails you receive this week. Count how many of them get your attention in <b>2-3 seconds.</b> Count how many of them you can tell are mass emails in <b>4-5 words.</b> How can you use your impressions of those emails to impact your next email campaign?<br />
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<b>Tweet me and let's chat about tips to improve email marketing:</b></div>
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#smartdataemail</b></div>
<br />Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-49467925296459162802015-06-25T13:44:00.001-07:002015-07-31T11:33:40.667-07:00Boomers & Mobile Marketing: Tips to Entice Them to Respond<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: 32px; margin: 30px 0px 20px; padding: 0px; vertical-align: baseline;">
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<a href="https://www.registermedia.com/blog/article/marketing-to-baby-boomers" style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: blue;">"Limiting your mobile strategy to younger demographics will </span></b></a></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">If your target market is boomers, it's critical to acknowledge that they <b>DO </b>respond to mobile marketing and to understand that they <b>WILL</b> interact with it. Check out the tips below to help you improve your mobile marketing efforts for this <a href="https://www.census.gov/prod/2014pubs/p25-1141.pdf">growing audience. </a></span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>1. Create clear content. </b><br />While boomers are using mobile technology, it's a good idea to avoid using it in a way that is uncomfortable, unclear or unfamiliar to them. Combine your content with their interests or with seasonal events to establish a connection with them. Provide valuable and personalized information to entice them to believe in your brand. Target your content carefully though; avoid casting your net too wide, as boomers are not all alike. </span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>2. Learn how boomers text. </b><br />A texting program can be a meaningful addition to your mobile marketing strategy, but it's important to understand how boomers use text messaging before you launch it. Sure, they use it to communicate with their families, but how do they use it for their personal interests? Do they like receiving reminders? Do they respond to promotional offers? Targeting their needs and your messaging is crucial to ensuring this program succeeds. Again, remember that boomers are not all alike.</span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>3. Give boomers a variety of ways to respond to you. </b></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;">Mobile marketing doesn't mean just social media or just email or just text messages; it's a far more thorough approach that - when executed effectively - provides personalized, targeted and valuable information to specific audiences. With that said, it's important to consider not only how to best deliver your mobile messaging but also how boomers may want to respond. Combinations of mobile chat, social media links, email and phone conversations can provide you with powerful avenues to build awareness of your brand, answer questions about your services and convert sales. Limiting your response options may alienate your audience and make it less convenient for them to complete a transaction with you. </span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>What would you add to this list? Tell us below or tweet us!</b></span></span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@rme360</a></b></span></span></div>
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<b style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"><span style="color: blue;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</span></b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-52569005542011500682015-06-19T13:36:00.001-07:002015-07-31T11:34:02.304-07:00Convert More Clients with These 5 Tips Earlier this week, our founder and president Jorge Villar <a href="http://www.rme360.blogspot.com/2015/06/3-tips-to-develop-messaging-that.html">shared 3 important tips </a>on developing messaging that will help you convert sales. Every word within your messaging matters, and <a href="https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list">some words more weight than others. </a><br />
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But what other tips should you consider as you strive to convert more prospects to clients?<br />
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<b>Let's take a look at these 5 ideas:</b><br />
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<b>1. Listen. </b><br />
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Are you listening to your prospects? Are you talking over them or interrupting them? Do you take the time to hear them out and then paraphrase what they say to make sure you understood them? This critical - and simple - tip can change the way your prospects see you. Be clear and concise when you speak and respond to them, but make sure you provide them ample time and space to speak first.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAM32_ICQRwXa4KiNaxqJanPuO5b_6s8YaN8zoSpdVrgN-lrd4TJnrRqOUYiy-DRWXgynzfK9DNuer0rzgWLkmQrDj4_Im-IxOJtR9sxD6YpsDwzcspZT6KwndLEYYpx5-sMNY56hn-9w/s1600/WAIT.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAM32_ICQRwXa4KiNaxqJanPuO5b_6s8YaN8zoSpdVrgN-lrd4TJnrRqOUYiy-DRWXgynzfK9DNuer0rzgWLkmQrDj4_Im-IxOJtR9sxD6YpsDwzcspZT6KwndLEYYpx5-sMNY56hn-9w/s400/WAIT.jpeg" width="400" /></a></div>
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<b>2. Be irresistible. </b><br />
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What do prospects really want from you? What can you offer them to solve their problems? Identify those solutions and kick them up notch by creating offers that compel them to do business with you. The offer should provide convenience and highly competitive advantages and should also showcase your exemplary level of service.<br />
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<b>3. Help them make the right decision. </b><br />
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If you're talking to a prospect, you have both already recognized that your services are needed and are being considered. Don't focus on selling her your service; focus on selling her the solution that fits her needs.<br />
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<b>4. Remember your manners. </b><br />
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Just as your parents said, "yes m'am" and "no sir" go a long way as do "please" and "thank you." What impression of a business are you left with when one or more of its team members are discourteous to you? What does it say to you when someone you do business with goes above and beyond to exercise exemplary etiquette with you? Provide your prospects with not just the treatment they deserve but the treatment they will talk about to their friends.<br />
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<b>5. Follow up consistently. </b><br />
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By following up, you not only increase your opportunities to convert sales but you also create opportunities to build relationships and develop trust with your soon-to-be clients. These relationships are what will inspire clients to stay with you long-term and to refer business to you.<br />
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<b>What would you add to this list? Let us know in the comments or tweet us: </b><br />
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<b><a href="https://twitter.com/RME360">@rme360</a></b><br />
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<b>#convertthissale </b></div>
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<b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b>Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-66570486151015359352015-06-17T13:55:00.001-07:002015-07-31T11:34:19.047-07:00Jorge's Thoughts: 3 Tips to Develop Messaging that Converts Sales <b>If you've got leads, great! </b><br />
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<b>If you've got qualified prospects, congratulations! </b></div>
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But how do you move them down the funnel? How does your current messaging impact your conversion rate and what can you do to improve it?</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPSifipl0fxJjjNZ8KMKCIJ1A_KL3zWgnZxt7XrRoe9wVZHHCgQC0KS0bNWhyphenhyphenMIxsWyth_0sll6X_bvgX6o5kVzmg1BzZCd39eRTBXF11b1anqakxPCR8lTtGtRY0bEZS6135OjZHFnJA/s1600/Sales-funnel_new.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPSifipl0fxJjjNZ8KMKCIJ1A_KL3zWgnZxt7XrRoe9wVZHHCgQC0KS0bNWhyphenhyphenMIxsWyth_0sll6X_bvgX6o5kVzmg1BzZCd39eRTBXF11b1anqakxPCR8lTtGtRY0bEZS6135OjZHFnJA/s400/Sales-funnel_new.jpg" width="400" /></a></div>
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Believe it or not, every piece of written real estate matters when it comes to conversions. Each word on your print marketing, your digital messaging and your presentation materials has the power to lead to conversions, but<a href="https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list"> some words have more power than others.</a> </div>
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<b>Check out these 3 tips to consider when developing your messaging:</b></div>
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<b>1. Stand out.</b> Valuable prospects already have financial advisors. To earn their business, it's important to recognize that your messaging must be in steal away mode. What are you saying that is different from their current advisors? Inspire those valuable prospects to consider your services by showcasing what makes you unique. </div>
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<b>2. Identify pain points as well as solutions.</b> Your prospects are likely to have several pain points of various concerns . While they won't find it pleasant or comfortable to discuss them, they may not to do business with you unless there is something to resolve. Put the spotlight on how you can solve their pain points and make them more comfortable with their financial futures. </div>
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<b>3. Be top of mind. </b>Your target prospects may not need you today, next week or next month, but inevitably they will need you. Your brand should be what they think of when they are ready to seek financial resolutions. That means your marketing efforts need to be consistent and that your messaging needs to address a variety of issues. For instance, if your target market consists of those age 55 and up, consider that their lives change every 4-6 months. Life events such as retirement, major illness or death in the family will trigger their need for you, so your messaging must speak to those concerns. </div>
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<b>Tweet me and let's chat about tips to convert sales:</b><br />
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#convertthissale</b></div>
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Anonymoushttp://www.blogger.com/profile/12869151115038294484noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-66471435143593632412015-06-12T12:33:00.001-07:002015-07-31T11:35:15.493-07:00Engaging Advocates: 5 Tips to Earn Brand Advocate Online Support <div class="MsoNormal" style="text-align: center;">
<span style="background: white; font-family: "Arial",sans-serif;"><b>Think
managing online reviews isn’t worth your brand’s time? Think again.</b></span><span style="font-family: "Arial",sans-serif;"><o:p></o:p></span></div>
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<a href="http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803"><span style="color: blue;">88% of consumers</span></a> have read reviews to
determine the quality of a local business. Prospects who are unfamiliar with
your brand are likely to reach out to the digital space to find what your
customers say about you.</span><span style="font-family: "Arial",sans-serif;"><o:p></o:p></span></div>
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<a href="http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803"><span style="color: blue;">72% of consumers</span></a> say that positive reviews
make them trust a local business more. Do you have advocates who are praising
your brand on social media and encouraging prospects to trust you? Check
out these 5 tips to help you earn and engage with your advocates!<br /> </span></div>
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1. Focus on managing customer expectations.</b> According
to the Gartner Group, <a href="http://www.cmo.com/articles/2013/7/18/customer_retention.html"><span style="color: blue;">80% offuture profits will come from only 20% of your
existing customers</span></a>. These are relationships are at your fingertips
and deserve to be fostered. What do you expect from brands you love? How do
those brands interact with you and show their appreciation for your business?
Every point of contact you and your team have with your customers should begin
with those questions in mind. Exceed their expectations and give them an experience they will talk about online. <o:p></o:p></span></div>
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2. Be proactive.</b> If there is a mistake made, be
aware and don’t wait for your customer to complain. Offer your customer
something that not only makes up for the mistake but also the inconvenience.
This level of attention and service is what prompts customers to speak out for
your brand. <o:p></o:p></span></div>
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3. Establish a customer rewards program.</b> <a href="http://www.forbes.com/sites/ekaterinawalter/2013/09/17/8-essentials-of-creating-a-sustainable-advocacy-program/"><span style="color: blue;">According to Forbes</span></a>, a rewards program for your
top brand advocates creates “and environment of exclusivity” and is appealing
because your advocates want to be first in line to get a peek behind the
curtain. Customers love to share reviews on rewards they've earned. <o:p></o:p></span></div>
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4. Offer helpful (and shareable) original content.</b>
Walk your customers’ journey with them and anticipate their questions and
needs. Include links to infographics, videos or other types of compelling
content that focuses on answering those questions and making their journey more
convenient and easy to understand. Customers will share this content online and talk about how it helped them. <o:p></o:p></span></div>
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5. Turn employees into brand advocates.</b> <a href="http://www.marketingprofs.com/opinions/2015/26782/why-social-media-marketers-and-brand-managers-should-care-about-employee-advocacy"><span style="color: blue;">Recent research shows that</span></a> <span style="background: white;">employees have “10X more followers than corporate
social accounts” and that a “</span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">12% increase</span><span style="background: white;"> in brand advocacy generally generates a 2X
increase in revenue growth.” Harness the power of your employees’ voice and
social sharing clout to give your brand an authentic voice and to achieve
higher ROI.</span><o:p></o:p></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>What would you add to this list? Tell us below or tweet us!</b></span></span></div>
<div style="text-align: center;">
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 14.8500003814697px; line-height: 32px; text-transform: uppercase;"><b><a href="https://twitter.com/RME360">@RME360</a></b></span></span></div>
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<span style="border: 1pt none windowtext; font-family: Arial, sans-serif; font-size: 10.5pt; padding: 0in;"><b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-indent: 0px;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 14px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span>Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-31081092509070060132015-06-10T08:25:00.001-07:002015-07-31T11:35:31.950-07:00Jorge's Thoughts: 10 FAQs Can Earn You Brand Advocates <div class="MsoNormal">
<span style="font-family: "Arial",sans-serif;">Seminars - or
social dinner events - are viable and powerful avenues to convert qualified
prospects to satisfied clients. But these conversions don't happen during the
event; the event is only the beginning of earning them. <b>It's also the beginning
of creating brand advocates. </b><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9eVo0GR_CCsADhGs_Hh9EB2DzeE6FL8hgf8iiRmz4iwxLW-sh31sFPigpU8a9B5SYxBIffsS4azfOsFGA5JfaLkApiXocIQ-OijmTqWkP35lvfPe8FQ7AwAQAxxzpgCVp0n_Xj1gxSI/s1600/brand+advocates.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9eVo0GR_CCsADhGs_Hh9EB2DzeE6FL8hgf8iiRmz4iwxLW-sh31sFPigpU8a9B5SYxBIffsS4azfOsFGA5JfaLkApiXocIQ-OijmTqWkP35lvfPe8FQ7AwAQAxxzpgCVp0n_Xj1gxSI/s400/brand+advocates.png" width="400" /></a></div>
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<span style="font-family: "Arial",sans-serif;"><b>Advocates are loyal:</b> they repeat business with you, they
choose you over your competition and they promote your brand in both the
digital and non-digital world to their friends, family and colleagues. They
are valuable to your overall marketing strategy, and your seminar can serve as
the first step in earning them. One way to begin creating advocates is to
establish yourself as an expert who understands your prospects needs and
provides a level of comfort when speaking about them. </span></div>
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Picture this:</b> you're wrapping up your seminar where you've just spent 45
minutes discussing Social Security and strategies for your retirement income.
You look out into a sea of worried faces and ask if there are any questions.
One or two hands may go up reluctantly if you're lucky, but more likely no
hands will go up. Can you blame them? Would you be willing to possibly
embarrass yourself by talking about your finances in room full of people you
don't know?</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxaUrcorzTkwT73W9ajjYf9RS7qrbNzqTDkMlvqou90k1qEucAer_TmIzL60ZMjxZZg8QMw5kXSmmDAGRf-_X-R9vJNSoXflU21xlhxNE-ef9F8Q8Aw7z0c5Fc2LLwrN8EZRvbh9Rf_U/s1600/seminar-marketing-in-progress.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxaUrcorzTkwT73W9ajjYf9RS7qrbNzqTDkMlvqou90k1qEucAer_TmIzL60ZMjxZZg8QMw5kXSmmDAGRf-_X-R9vJNSoXflU21xlhxNE-ef9F8Q8Aw7z0c5Fc2LLwrN8EZRvbh9Rf_U/s400/seminar-marketing-in-progress.jpg" width="400" /></a></div>
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<span style="font-family: "Arial",sans-serif;">Break the air of awkwardness permeating the room by
providing a top 10 list of questions you are most frequently asked <i><b>(see how to get the list I recommend for advisors below)</b></i>. These will
be the questions your soon-to-be brand advocates lack the confidence to ask,
the questions they need answers to before they take the next step and make an
office appointment with you. For instance: "What happens during an
appointment at your office?" <b>Anticipate such concerns and answer them
honestly.</b></span></div>
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<span style="font-family: "Arial",sans-serif;"><br /><b><u>
Here's what will happen once you begin to answer:</u></b></span></div>
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1. Your prospects will realize they aren't alone in their concerns.<br />
2. They will understand your core values.<br />
3. They will trust you and see you an expert.<br />
4. The air of awkwardness will be replaced by the air of social approval as
heads nod in agreement and understanding. </span></div>
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<span style="font-family: "Arial",sans-serif;"><br />
<span style="background: white;">By addressing their concerns in a way that
doesn't risk embarrassment on their part, you will inspire a sense of
comfort that makes it easier for them to make an appointment with you. You will
also be taking a critical step in creating brand advocates. That air of social
approval will leave with them, and they will share their seminar experience
with others. Brand advocates are the heart and soul of any marketing strategy;
revive your strategy by focusing on creating and engaging with them. </span></span></div>
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<div style="text-align: center;">
<b>If you'd like to a copy of the top 10 questions I recommend advisors ask, tweet
me: </b><br />
<b><br /></b>
<b><a href="https://twitter.com/JorgeVillarRME">@JorgeVillarRME</a></b></div>
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<b style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;"><br /></b></div>
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<b style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
<div style="text-align: center;">
<b style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">#whosyouradvocate</b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-56609453535919343972015-06-03T11:30:00.000-07:002015-07-31T11:36:19.931-07:00Jorge's Thoughts: Debunking the Top 3 Seminar Marketing Myths<div style="background-color: white;">
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<span style="font-family: Arial, Helvetica, sans-serif;">This week, we're taking a look at seminar marketing across our social media. Take a look at these top 3 seminar myths and let us know what you think in the comments below!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>1) Feeding at the events</b> </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;">This is a must to create that social event environment and not that antiquated lecture, workshop or sales pitch scenario. Also, the obvious: it allows time for you and/or your team to make appointments; otherwise, attendees would just leave after your presentation. The restaurant setting is neutral and familiar to your attendees. They probably go there many times on their own, and it's not suffocating or compromising like the other closed door venues. They know they can just leave the crowded restaurant if they wanted to.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;"><br /></span><span style="color: #212121;"> </span><span style="color: #212121;">Something is bothering them financially, which is why they originally responded. If there are a few couples who appear to be there just information shopping or just gathering ideas, then so be it. They help fill the room and give you that emotional dynamic that makes people feel comfortable. </span></span><span style="color: #212121; font-family: Arial, Helvetica, sans-serif;">You are going to get a 20% to 30% appointment ratio from the people who are attending whether you feed or not. You need the numbers on your side. Top producers do not worry about food costs because the ROI takes care of that. Ironically, not offering food does not change the appointment ratio nor does it mean that the attendees are truly more interested in what you are presenting . It will just end up being 30% appointments of less attendees. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;"> </span><span style="color: #212121;"><br /></span><span style="color: #212121;"><b><br /></b></span><span style="color: #212121;"><b>2) Converting attendees to appointments </b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;">The amount of appointments you make at your seminars is 100% in direct proportion to the following factors:</span></span></div>
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<h4>
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<li><span style="color: #212121; font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Did you have enough attendance? </span></li>
</ul>
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<li><span style="color: #212121; font-family: Arial, Helvetica, sans-serif; font-weight: normal;">Did you connect with your audience socially? </span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you tell stories that were relevant to the attendee's financial concerns? Could they relate? </span></span></li>
</ul>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you give your local background and tell your own story? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you intrigue your attendees with potential solutions and options and not a product pitch? </span></span></li>
</ul>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Was your topic current? Did you have too many slides? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you inspire the audience to feel like their confusion and worries about many financial issues were normal? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you explain and clarify what will happen at their first office appointments, include that nothing will be sold even then? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you have an effective and professional process to ask for the appointments during the dinner session? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you pre-sell appointments during their presentation and not just at the end? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Was the event feedback form explained and handed out? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;">Were you diligent in calling attendees who could not commit to a time and date </span></span>the very next day?<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;"> </span></span></span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you ask if a better or a later date would help them commit? </span></span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121; font-weight: normal;">Did you offer the option of a private complimentary phone call review session if they were not willing or ready to meet face to face yet? </span></span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;"> </span><span style="color: #212121;"><b>3) Saturation in marketing</b></span><span style="color: #212121;"> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguWUjfbjSHZU0c9xLFlMjlRu8otiuWWOfhnl0l4b-Nm8dmrZ-hv7cjPXo6QfxIK26PG5LRdUqZR3HqZxYKrshyphenhyphenFesi7UZ6W-PtvRcx2Mx0iDuwXkobQzJtZB_I4xOjLn0_NvdTSAzNhIM/s1600/people-220284_640.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguWUjfbjSHZU0c9xLFlMjlRu8otiuWWOfhnl0l4b-Nm8dmrZ-hv7cjPXo6QfxIK26PG5LRdUqZR3HqZxYKrshyphenhyphenFesi7UZ6W-PtvRcx2Mx0iDuwXkobQzJtZB_I4xOjLn0_NvdTSAzNhIM/s400/people-220284_640.jpg" width="400" /></a></div>
<span style="color: #212121; font-family: Arial, Helvetica, sans-serif;">The real saturation is not in the marketing; rather, it is in the amount of advisors who are in direct competition in the immediate area. In one city corner at a business district intersection there could be 10 to 30 advisor offices. Many advisors ignore that fact and decide to blame bad seminar results on the amount of marketing that they perceive is happening in their backyard. If that were even remotely true and it was not working, then why would so many others send out invitations? </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;">The reality is that a very high percentage of those who are even doing seminars are doing them wrong. Wrong invites, wrong lists, wrong venues, wrong dates, wrong messaging...on and on. They may want to cut corners, save pennies, not take the time to understand marketing and end up usually partnering with local printers instead of experienced direct marketers. Good marketing is based on good data. Understanding and following the 10 to 15 critical variables that create successful outcomes is challenging. </span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #212121;">To wrap this up, everything we do here at RME360 is intended to create predictable marketing and sales processes that will continuously drive prospects and results for advisors over and over, all year long. We have 20 years of data. Let us show you how we can generate a continuous flow of prospects for your business. </span></span><br />
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<b>Tweet me and let's chat about seminar marketing:</b></div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 14.8500003814697px; line-height: 20.7900009155273px;"></span><br style="color: blue; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14.8500003814697px; line-height: 20.7900009155273px;" />
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<b><a href="https://twitter.com/JorgeVillarRME"> @JorgeVillarRME</a></b></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: start;">By: Jorge Villar, President and Founder </b></div>
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-83670040845309480172015-06-01T07:09:00.000-07:002015-06-03T06:21:09.527-07:00Seminar Marketing Success Factors: The Critical Factors You Must Avoid Long before social media marketing, there was the original social marketing concept: seminar marketing. And while there are many marketing trends that allow you to reach your targeted audience with your brand messaging, your brand can't afford to ignore the classic solution of seminar marketing that brings you face-to-face with interested prospects.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiLwKaBk8qp9I5CO4F4eVM0-9mjvfV78vgXYQPLLPYwLLd37NrXt_3vYFgwLoyYoR8jhTs1E6r78R6BGix1vBk4eMJQgaD2hZPKi-88DhXD1T9ojcPDWHjf6rhuS_HAvVqltQj_EsHBVg/s1600/Seminar+marketing+cover+photo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="375" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiLwKaBk8qp9I5CO4F4eVM0-9mjvfV78vgXYQPLLPYwLLd37NrXt_3vYFgwLoyYoR8jhTs1E6r78R6BGix1vBk4eMJQgaD2hZPKi-88DhXD1T9ojcPDWHjf6rhuS_HAvVqltQj_EsHBVg/s400/Seminar+marketing+cover+photo.png" width="400" /></a></div>
<b><span style="color: blue;"><a href="http://www.rmemarketing.com/assets/pdfs/SeminarMarketingSuccess.pdf">Click here</a> </span>for our FREE white paper to learn more!<span style="text-align: center;"></span></b><br />
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<b>#planyourseminar</b><br />
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<b><br /></b><b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-53848470814462719042015-05-29T09:47:00.002-07:002015-07-31T11:36:57.151-07:004 Tips for Leaders to Maintain and Improve Office Morale <span style="background-color: white; color: #1f2020; line-height: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;">Leaders recognize the need to consistently monitor and maintain office morale. While they may not have their dream budgets to manage dips in morale, they find ways and develop initiatives to keep their teams happy, passionate about their work and secure in their place within the company. </span></span><br />
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<span style="background-color: white; color: #1f2020; line-height: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www2.warwick.ac.uk/fac/soc/economics/research/centres/eri/bulletin/2009-10-3/ops/">Studies show</a> that employees who are happy at work are more productive, but leaders care about more than productivity. Your team is comprised of individuals who have unique strengths, concerns, interests and goals; leaders recognize and appreciate these things and want to empower their teams to feel and be their best both in and out of the office. Consider this notion as it relates to morale: </span></span><br />
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<span style="background-color: white; color: #1f2020; font-family: Arial, Helvetica, sans-serif; line-height: 15px;">Doesn't your team deserve to contribute to an environment that invests in them as individuals and as productive employees? Of course! So here are 4 practical tips on improving and/or maintaining the morale in your office: </span><br />
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<span style="background-color: white; color: #1f2020; font-family: Arial, Helvetica, sans-serif; line-height: 15px;"><b>1. Bring in a food truck. </b></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;">A leisurely lunch isn't always an option. Deadlines, emails to answer and the thought of braving traffic to get lunch strip the leisure right out of what is often the only break your team may take each day (which is a concern in itself; see #2). Eliminate those concerns by finding local food trucks to set up shop in your parking lot once a week. Look for food trucks that offer a variety of foods to accommodate your team members' different diets. Providing this inclusive gesture will make their lunch yummy and convenient and allow the opportunity to enjoy time away from their workload. </span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>2. Encourage walking and physical activity. </b></span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;">Sitting is the new smoking<span style="line-height: 15px;">, according to <a href="http://www.nbcnews.com/health/cancer/heres-just-how-bad-sitting-around-you-n132471">recent research</a>. Show your team you care about their health and well-being by encouraging them to take breaks to move around during the day. We all deserve moments each day to push away from our work, and we all most certainly deserve opportunities to be proactive about our health. </span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>3. Develop partnerships with local service providers. </b></span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;">Think about what amenities you would enjoy while sitting at your desk. Looking out the window and watching your vehicle be detailed? Having someone come in to pick up or drop off dry cleaning? Enjoying a chair massage? Contact businesses that offer such amenities to show your team you care about creating a environment that is considerate of their needs. </span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>4. Offer a generous PTO policy. </b></span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;">Vacations, appointments, unexpected emergencies or illnesses and mental health days. These are issues everyone on your team must manage, and you can help them with a flexible and generous PTO policy. This allows for several wins: </span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"> A) encouraging your team to schedule PTO time can help the rest of the team to plan work accordingly; </span></span></span></div>
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"> B) asking your team to own their time off puts them in the driver's seat of their schedule; and </span></span></span></div>
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"> C) providing your team with ample time off eliminates concerns of "wasting" time off when they, their family members or their pets are sick. </span></span></span></div>
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>What ideas on boosting morale have worked in your office? </b></span></span></span><br />
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>Tweet us:<a href="https://twitter.com/RME360"> @rme360</a></b></span></span></span></div>
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<span style="color: #1f2020; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="line-height: 15px;"><b>#pepupyourmorale</b></span></span></span></div>
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<b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b><span style="background-color: white; color: #1f2020; line-height: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdAILeI7ZvJTCt4Jh36XnoqQN5m5fEkmnIKpIQwgb0_Ms109sE70qfXBIESB7Y6AfRrz5EVyfqICIOOhVIO3CC79H3UegL1LnLHbpyx7e_uIb5Ds_JDoN8ktKZ6cWOAZC-RCBuOVSZ4pY/s1600/CEO+and+CFO.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></span></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-80484319263995184092015-05-13T12:49:00.000-07:002015-07-31T11:37:59.084-07:00"Once Upon A Time...": Why Storytelling Matters in Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbV65AtE09hPK4YLt5IUmRA3oH-MOmItfGcI6EANKGBzDx5owxRLNkglR5s-W-V-Vd4W4DgvOkIKhPT6_uQpcJZQatTiL4HPJpyU2GqfaBJRuaPd79ut7BytOuh4L1kgxeeSdMcvXqDDY/s1600/rsz_storytelling.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbV65AtE09hPK4YLt5IUmRA3oH-MOmItfGcI6EANKGBzDx5owxRLNkglR5s-W-V-Vd4W4DgvOkIKhPT6_uQpcJZQatTiL4HPJpyU2GqfaBJRuaPd79ut7BytOuh4L1kgxeeSdMcvXqDDY/s640/rsz_storytelling.png" width="278" /></a></div>
<b>Your audience is attracted to stories. </b><br />
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We all are. We're social creatures and enjoy relating to other people.<br />
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We also enjoy relating to and connecting with brands. How does your brand use storytelling in its marketing? We'd love to hear about it in the comments below!<br />
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<b style="text-align: center;">To see a larger version of this infographic, click <a href="https://magic.piktochart.com/output/2325157-storytelling">here</a>. </b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>Tweet us about your brand's story!</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@RME360</a></b></span></span></h2>
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<b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b><br />
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<br />Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-74723538837900657442015-05-11T07:24:00.001-07:002015-07-31T11:38:47.597-07:00Your Brand Has A Story to Tell: The Value of Storytelling in Your Marketing <div class="separator" style="clear: both; text-align: center;">
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<b>Happy Monday! </b></div>
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We're kicking off a week of social media focus on the value and power of storytelling in your marketing with this infographic.<br />
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Your brand has a story to tell, but do you know the optimal times to do so on social media?<br />
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What would you add to this infographic? What tools do you use to post on social media? Tell us about your social media experience in the comments below!<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b>How do you tell your brand's story? Tweet us about it:</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 32px;"><b><a href="https://twitter.com/RME360">@RME360</a></b></span></span></h2>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px; text-align: center;"> By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b></div>
Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0tag:blogger.com,1999:blog-5078708992860481385.post-50342352006916127142015-05-08T13:12:00.002-07:002015-06-03T06:19:00.891-07:004 Tips to An Innovative Marketing Runway <span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">"</span><strong style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">It’s always about timing</strong><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.’”</span><span style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /><br />-Anna Wintour, editor-in-chief for Vogue, on innovation and creativity </span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Considering today's array of choices in products and services at consumers' fingertips and the ease of comparing them to competitors, the </span></span><span style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">marketing runway is ripe for a messaging style that tells an authentic story and connects with prospects and clients. </span><br />
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">To that end, there are many less than innovative trends, tricks, tools and tactics to avoid. In the fashion world, Wintour would refer to the continued of these as a faux pas. </span><br />
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">Remember: timing is everything, and it's time to retire a few things from your marketing closet. </span><br />
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<b style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">1. Say no to spam. </b><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Your marketing should speak to a specific audience who needs your products and/or services and who will respond to your messaging; it shouldn't be a net you cast out to a broad population as you hope for the best. Use data to identify your target audience and personalize your messaging to connect with them. Segmented emails may cast a smaller net, but the results will be worth it. </span></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><b>2. Don't write thin content. </b></span></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Thin - or shallow - content does not provide value to your audience. Keyword stuffing as a tactic has been far from trendy for quite some time, but it's still present among less savvy content marketing. Invest the time and effort into providing useful and insightful content that your audience will not only want to read but will also want to share. This level of crowd marketing is an excellent way to create buzz about your brand and also increases your rank among search results. </span></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><b>3. Avoid smoke and mirrors storytelling. </b></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Your prospects and clients are keenly aware of marketing tactics. They recognize when they're being sold to and when a brand is attempting to connect with them to fulfill a legitimate need. Don't overlook this awareness; avoid using misrepresentations in your messaging that will put off your prospects and clients. </span></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><b>4. Remember to interact with your audience. </b></span></span><br />
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<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Don't rely on talking <b>to</b> them through your messaging; instead, talk <b>with</b> them about their needs, their expectations and what you can do to serve and exceed both. </span></span><br />
<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><br /></span></span><b style="background-color: white; color: blue; font-family: Arial, Helvetica, sans-serif; font-size: 12.9937505722046px; line-height: 19.4906253814697px;">By: Susan Gail Taylor, Social Media Manager and Copywriter at RME360</b><br />
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Susan Gail Taylor http://www.blogger.com/profile/02256021451229802080noreply@blogger.com0